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2023 | OriginalPaper | Buchkapitel

The Relationship Between Frequency of Problem Exposure, Purchase Intention, and Price Premium for Sustainable Attires Among Chinese Commuters

verfasst von : Haotian Xiang, Eric Xu, Zhaoning Huo, Juyao Lee

Erschienen in: Proceedings of the 6th International Conference on Economic Management and Green Development

Verlag: Springer Nature Singapore

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Abstract

In most developed Chinese cities, due to excessive heat, commuters can suffer from problems related to perspiration and body odour after commuting. Due to the functional features, sustainable attires show effectiveness in sweat absorption, UV protection, and body odour control, which helps to solve these problems. In this research, we intend to study the relationship between the frequency of problem exposure and commuters’ purchase intention and willingness to pay a premium price for sustainable fashion. A questionnaire is used to gather information from commuters and the data collected is analyzed with linear regression. After analyzing the data collected, we find that the frequency of commuters’ problem exposure has a positive and significant impact on their purchase decision, while this influences commuters’ price premium negatively and significantly. Overall, Chinese commuters show great interest in a sustainable fashion that solves their problems and are willing to pay a significant premium price.

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Vorheriges Kapitel The Influential Factors on Consumer Purchase Intention: A Case Study on MINISO

Nächstes Kapitel The Relationship Between GDP Growth Rate and Stock Market During the Two Epidemic Outbreaks in China

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Titel: The Relationship Between Frequency of Problem Exposure, Purchase Intention, and Price Premium for Sustainable Attires Among Chinese Commuters
verfasst von: Haotian Xiang
Eric Xu
Zhaoning Huo
Juyao Lee
Verlag: Springer Nature Singapore
Buch: Proceedings of the 6th International Conference on Economic Management and Green Development
Print ISBN: 978-981-19-7825-8

Electronic ISBN: 978-981-19-7826-5

Copyright-Jahr: 2023
DOI: https://doi.org/10.1007/978-981-19-7826-5_122

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