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Targeting 

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  1. 2024 | OriginalPaper | Buchkapitel

    Display‐ und Video‐Werbung mit Google Ads: Hintergrundinformationen, Formate, Schaltung, Targeting, How‐to

    Im Frühjahr 2005 entstand eine neue interessante Alternative für die Schaltung von Online‐Werbung. Genauer gesagt war es ein Netzwerk aus vielen Millionen Internetseiten, die amGoogle‐AdSense‐Programm200 teilnahmen und Werbeflächen zur Verfügung …

    verfasst von:
    Erwin Lammenett
    Erschienen in:
    Praxiswissen Online-Marketing (2024)
  2. 2024 | OriginalPaper | Buchkapitel

    Social Movement Targeting Companies

    This chapter reviews existing research on the strategies employed by SMOs that target companies and underlines that existing research has not sufficiently addressed the issue: How can SMOs positioned on the periphery of an industry change …

    verfasst von:
    Sayako Miura
    Erschienen in:
    Successful Social Activism and Unintended Market Emergence (2024)
  3. Open Access 04.04.2024 | OriginalPaper

    Customer Recognition and Mobile Geo-Targeting

    We consider competing mobile marketers that complement geo-targeting with behavior-based pricing and send personalized offers to customers. Firms observe consumers’ locations and can infer their (heterogeneous) responsiveness to discounts from …

  4. 2024 | OriginalPaper | Buchkapitel

    Social Movement Targeting Companies and Market Emergence

    This chapter reviews existing research on market emergence due to the activities of SMOs and points out that studies have primarily focused on market emergence intended by SMOs. However, this study assumes that target companies, non-target …

    verfasst von:
    Sayako Miura
    Erschienen in:
    Successful Social Activism and Unintended Market Emergence (2024)
  5. 01.06.2024 | ReviewPaper

    Strategies and methods of nanocrystal technology for targeting drug delivery

    Nanocrystals is an important pharmaceutics approach to improve the drug efficacy of insoluble candidate compounds. However, the current nanocrystal-targeted delivery strategy and delivery efficiency are still difficult to fulfill the standard of …

  6. Open Access 29.05.2024 | Online First

    Micro-robotic percutaneous targeting of type II endoleaks in the angio-suite

    Abdominal aortic aneurysms are characterized by localized dilatation of the abdominal aorta of more than 3 cm [ 1 ]. They occur in about 1.4% of adults between the ages of 50 and 84 in the U.S. and represent about 75% of all aortic aneurysms. The …

  7. 01.05.2024 | ReviewPaper

    Recent nanotechnological aspects and molecular targeting strategies for lung cancer therapy

    Lung cancer is a complicated thoracic malignancy globally, resulting in molecular, biomolecular, and signaling pathway abnormalities. It is the most lethal form of cancer among males and females of all age groups. The annual incidence rate is 12% …

  8. 2024 | OriginalPaper | Buchkapitel

    Targeting

    This chapter (“Targeting”) considers the task of targeting that first market entrance. The chapter assumes that the creation stage has produced the first iteration of the new product, process, or material. While still in a raw and unfinished …

    verfasst von:
    Sanford L. Moskowitz, Chris Erickson
    Erschienen in:
    Managing Technology from Laboratory to Marketplace (2024)
  9. 05.04.2024 | OriginalPaper

    Heterogeneous treatment effects and optimal targeting policy evaluation

    We present a general framework to target customers using optimal targeting policies, and we document the profit differences from alternative estimates of the optimal targeting policies. Two foundations of the framework are conditional average …

  10. 08.01.2024 | OriginalPaper

    Multi-period automated targeting and optimisation for net zero

    Net-zero targets are not likely to be achievable without the use of negative emission technologies (NETs). Various energy planning tools rarely consider NETs for net-zero emissions planning. Marginal abatement cost (MAC) curves, which plot …

  11. Open Access 25.04.2024 | Online First

    Protective role of DTPA against Hylotrupes bajulus L. infestations by targeting metal ion incorporation in larval mandibles

    The house longhorn beetle, Hylotrupes bajulus L., is a recognized wood pest with larvae capable of infesting and damaging various wood species. The larvae’s wood-cutting capability is attributed to the metal-reinforced chitin in their mandibles …

  12. 2024 | OriginalPaper | Buchkapitel

    Automatic Summarization Research for Long Texts Targeting Think Tanks

    Think tanks are committed to researching social, political, economic, and other issues, providing relevant analyses and recommendations to help decision-makers make informed decisions. As the number of think tank reports continues to increase, how …

    verfasst von:
    YuanYuan Chen, Lei Wang
    Erschienen in:
    Artificial Intelligence in China (2024)
  13. 2024 | OriginalPaper | Buchkapitel

    Your Emotional Targeting System

    This chapter introduces the second of the three encoded tendencies that can affect our underlying emotional reactivity: Our biological anxiety response. It explores the neurology underlying this response, the childhood experiences that affect how …

    verfasst von:
    Nik Kinley, Shlomo Ben-Hur
    Erschienen in:
    Re-writing your Leadership Code (2024)
  14. 26.01.2024 | OriginalPaper

    ROS-responsive nanoparticles targeting inflamed colon for synergistic therapy of inflammatory bowel disease via barrier repair and anti-inflammation

    The destruction of the intestinal barrier is likely to cause an increase in intestinal permeability and cause pathological damage. Numerous studies have demonstrated that intestinal barrier function plays an important role in the occurrence and …

  15. Open Access 27.03.2024 | Online First

    Innovative approaches to enhance high-LETd tumor targeting in carbon ion radiotherapy

    Radiotherapy can be delivered with photons or charged particles [ 1 , 2 ]. Particle therapy includes treatment with different types of ions, such as protons, helium or carbon ions having different linear energy transfer (LET). In contrast to …

  16. 2024 | OriginalPaper | Buchkapitel

    Analysis of the Moroccan Productive Structure for the Targeting of the Economic Vocation

    The analysis of the productive structure is of paramount importance, as it allows for an in-depth diagnosis of the links between sectors and the intensity of their contribution to wealth creation. This study aims to analyze the productive …

    verfasst von:
    Khalil Bourouis, Abdellali Fadlallah, Nouzha Zaoujal
    Erschienen in:
    Smart Mobility and Industrial Technologies (2024)
  17. 24.04.2024 | Online First

    A comprehensive cradle-to-grave life cycle assessment of three representative lithium-ion stationary batteries targeting a 20-year bi-daily charge–discharge service

  18. 2024 | OriginalPaper | Buchkapitel

    Task Offloading Method for Industrial Internet of Things (IIoT) Targeting Computational Resource Management

    In the context of industrial scenarios, devices exhibit specificity and task arrival rates vary over time. Considering real-world task queuing issues and incorporating edge computing offloading and D2D offloading techniques, this paper proposes …

    verfasst von:
    Wenhui Wang, Xuanzhe Wang, Zhenjiang Zhang, Zeng Jianjun
    Erschienen in:
    Smart Grid and Internet of Things (2024)
  19. 02.12.2023 | OriginalPaper

    Pharmacophore modelling and molecular dynamics simulation to identify novel molecules targeting catechol-O-methyltransferase and dopamine D3 receptor to combat Parkinson’s disease

    Parkinson’s disease is a neurological illness that slowly impairs a small number of neurons in the substantia nigra, a part of the brain. Dopamine, a substance (neurotransmitter) that disseminates signals to different regions of the brain and …

  20. 2024 | OriginalPaper | Buchkapitel

    Green Segmentation, Targeting, and Strategic Positioning

    Market segmentation is a pivotal strategy in fostering the green transition within businesses. This approach allows companies to strategically target specific consumer segments, tailor messaging, optimize resource allocation, and identify latent …

    verfasst von:
    Arne Nygaard
    Erschienen in:
    Green Marketing and Entrepreneurship (2024)

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„ ... ... “ Findet Dokumente mit genau dieser Wortgruppe in exakt dieser Schreibweise und Reihenfolge (z.B., "employer branding").
AND / UND Findet Dokumente, in denen beide Begriffe zusammen vorkommen (z.B., vertrieb UND bonus).
OR / ODER Findet Dokumente, in denen einer der beiden oder beide Begriffe vorkommen (z.B., porsche OR volkswagen).
Leerzeichen Findet Dokumente, in denen alle Begriffe vorkommen. Der Leerschritt wird als UND interpretiert (z.B., mensch roboter alltag).
NOT / NICHT Findet Dokumente, in denen der Begriff nach NOT nicht vorkommt (z.B., ford NOT "harrison ford").
COUNT(...)>n Findet Dokumente, in denen der gesuchte Begriff mehr als n mal vorkommt. n steht für eine beliebige Anzahl (z.B., COUNT(getriebe)>8).
NEAR(..., ..., ) Findet Dokumente, in denen beide Begriffe in beliebiger Reihenfolge innerhalb von maximal n Worten zueinander stehen. Empfehlung: wählen Sie zwischen 15 und 30 als maximale Wortanzahl (z.B., NEAR(hybrid, antrieb, 20)).
* Findet Dokumente, in denen der Begriff in Wortvarianten vorkommt, wobei diese VOR, HINTER oder VOR und HINTER dem Suchbegriff anschließen können (z.B., leichtbau*, *leichtbau, *leichtbau*).
? Findet Dokumente mit dem Suchbegriff in verschiedenen Schreibweisen, hier mit s oder z, also organisation und organization. Das ? steht für eine einzige Stelle (z.B., organi?ation).
& + - Sonderzeichen werden als UND interpretiert (z.B., Mann + Hummel).

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