Verbeke, A., International Business Strategy: Rethinking the Foundations of Global Corporate Success, 2nd Edition, Cambridge University Press, 2013

Excerpt

International business strategy issues have a long tradition in the academic literature and have been intensively discussed by practitioners and academic scholars. This book edited by Alain Verbeke presents a critical reassessment of different conceptual models in the literature related to international business strategy and multinational enterprises (MNEs). Based on a simple framework that provides a synthesis of different practitioner-oriented models in international business literature (especially articles from Harvard Business Review), the book picks up the essence of international business strategies and global corporate success and examines how MNEs cope with international opportunities and challenges. In this case the book describes MNE managers’ possible strategies and provides suggestions, which strategies can be used effectively and how they can improve the performance of MNEs. This book is not limited to a general view of best practices; it also tries to raise awareness of MNE managers and scholars for preconditions related to successful international business strategies. The second edition of this book expands the previous edition by considering MNEs from emerging economies. Furthermore case studies were updated and learning objectives as well as managerial takeaways were added. In a nutshell, the comprehensive and strong practical approach taken in the book is highly relevant for students and practitioners in the field of international business strategy. …