BJ Fogg
ABSTRACT
Through iterative design and testing, we developed a procedure for conducting online experiments. Using this research method, we conducted two recent studies on Web credibility. The data from the first study suggest that Web banner ads reduce the perceived credibility of a Web page's content. The data from the second study show that attribution elements--in this case, author photographs--can also affect the credibility of Web content. This research method and our early results have implications for both HCI researchers and Web site designers.
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- Critchfield, R. Credibility and Web Site Design, 1998. See www.warner.edu/critchfield/hci/critchfield.htmlGoogle Scholar
- Fogg, B. J. and Tseng, H. The Elements of Computer Credibility. Proceedings of the CHI99 Conference on Human Factors and Computing Systems, 1999 (pp. 80-87), ACM Press. Google ScholarDigital Library
- Fogg, B. J., Marshall, J., Laraki, O., Osipovich, A., Varma, C., Fang, N., Paul, J., Rangnekar, A., Shon, J., Swani, P., & Treinen, M. Elements that Affect Web Credibility: Early Results from a Self-Report Study. Proceedings of ACM CHI 2000 Conference on Human Factors in Computing Systems, 2000 (pp. 287-88): ACM Press. Google ScholarDigital Library
- Fogg, B. J., Marshall, J., Laraki, O., Osipovich, A., Varma, C., Fang, N., Paul, J., Rangnekar, A., Shon, J., Swani, P., & Treinen, M. What Makes A Web Site Credible? A Report on a Large Quantitative Study. Proceedings of ACM CHI 2001 Conference on Human Factors in Computing Systems, 2001. ACM Press. Google ScholarDigital Library
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Index Terms
- Web credibility research: a method for online experiments and early study results
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