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Journal of the Academy of Marketing Science
Erschienen in: Journal of the Academy of Marketing Science 4/2007

01.12.2007 | Original Empirical Research

A market orientation in supply chain management

verfasst von: Soonhong Min, John T. Mentzer, Robert T. Ladd

Erschienen in: Journal of the Academy of Marketing Science | Ausgabe 4/2007

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Abstract

Despite the logical association between market orientation (MO) and the supply chain management concepts of supply chain orientation (SCO) and supply chain management (SCM), and the potential mediating role of SCO and SCM in the MO-firm business performance (PERF) relationship, there have been few, if any, attempts to investigate MO in a supply chain context. Thus, this study tests the relationships between MO, SCO, SCM, and PERF. Results indicate MO has a strong, positive impact on SCO and SCM. Interestingly, SCO was found to have the largest direct influence on PERF, followed by MO, followed by SCM. Managers should realize that SCO is critical to fulfilling customer requirements, i.e., a firm’s efforts to work with supply chain partners will not pay off if the firm is not supply chain-oriented. Although overshadowed by SCO, MO is still a foundation for managing the supply chain and has a positive impact on PERF. Equally important, the fact that the contribution of SCM to firm performance is overshadowed by MO and SCO does not mean SCM is irrelevant in corporate strategy. Managerial and future research implications of these findings are discussed.
Vorheriger Artikel Self-service technology effectiveness: the role of design features and individual traits
Nächster Artikel See no evil, hear no evil, speak no evil: a study of defensive organizational behavior towards customer complaints

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Fußnoten
1
A difference was found for only one item (MO–DISS #1,  = 0.01). Since both groups had similar response patterns (5.83 for marketing and 4.80 for SCM, both above the neutral point on the 1 to 7 scale), we concluded there is no strong evidence the groups are different in responding to MO questions.
 
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Metadaten
Titel
A market orientation in supply chain management
verfasst von
Soonhong Min
John T. Mentzer
Robert T. Ladd
Publikationsdatum
01.12.2007
Verlag
Springer US
Erschienen in
Journal of the Academy of Marketing Science / Ausgabe 4/2007
Print ISSN: 0092-0703
Elektronische ISSN: 1552-7824
DOI
https://doi.org/10.1007/s11747-007-0020-x

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