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2021 | OriginalPaper | Buchkapitel

5. Business Intelligence

verfasst von : Newton Lee

Erschienen in: Facebook Nation

Verlag: Springer New York

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Abstract

In the 20th century, multi-level marketing revolutionized direct selling. In the 21st century, social media is poised to revolutionize Wall Street. Social media provides a megaphone for any individual to interact with many other like-minded individuals in real time. In January 2021, financially savvy Reddit users in subreddit r/wallstreetbets joined forces and upended Wall Street by sending the GameStop stock price sky-high and crushing short-selling hedge funds in a short span of 2 weeks from January 13 to January 27 when Citron Capital and Melvin Capital closed their positions and took a 100% financial loss (1). Former White House Communications Director Anthony Scaramucci tweeted on January 27: “We are witnessing the French Revolution of Finance” (2).

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Nächstes Kapitel Facebook Analytics, Advertising, and Marketing

Thorbecke, Catherine. GameStop timeline: A closer look at the saga that upended Wall Street. [Online] ABC News, February 13, 2021. https://abcnews.go.com/Business/gamestop-timeline-closer-saga-upended-wall-street/story?id=75617315.

Scaramucci, Anthony. We are witnessing the French Revolution of Finance. [Online] Twitter, Janaury 27, 2021. https://twitter.com/scaramucci/status/1354445427836416003?lang=en.

Morrow, Allison. Everything you need to know about how a Reddit group blew up GameStop’s stock. [Online] CNN Business, January 28, 2021. https://www.cnn.com/2021/01/27/investing/gamestop-reddit-stock/index.html.

Smith, Howard. Why AMC, GameStop, BlackBerry, and Express Stocks Jumped Again Today. [Online] Nasdaq, May 26, 2021. https://www.nasdaq.com/articles/why-amc-gamestop-blackberry-and-express-stocks-jumped-again-today-2021-05-26.

Egan, Matt. Apparent suicide by 20-year-old Robinhood trader who saw a negative $730,000 balance prompts app to make changes. [Online] CNN Business, June 20, 2020. https://www.cnn.com/2020/06/19/business/robinhood-suicide-alex-kearns/index.html.

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Iyengar, Rishi. Bitcoin plunges 12% after Elon Musk tweets that Tesla will not accept it as payment. [Online] CNN Business, May 13, 2021. https://www.cnn.com/2021/05/12/tech/elon-musk-tesla-bitcoin/index.html.

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10.

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11.

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12.

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13.

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14.

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15.

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16.

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17.

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18.

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19.

AFP. Tokyo trials digital billboards that scan passers-by. [Online] Agence France-Presse, July 15, 2010. http://www.google.com/hostednews/afp/article/ALeqM5iDd1xzYx7CaahlxkLnvo4Xtcksug.

20.

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21.

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22.

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23.

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24.

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25.

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26.

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27.

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28.

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29.

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30.

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31.

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32.

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33.

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34.

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35.

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36.

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37.

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38.

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39.

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40.

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41.

The Nielsen Company. Consumer Trust in Online, Social and Mobile Advertising Grows. [Online] Nielsen, April 10, 2012. http://blog.nielsen.com/nielsenwire/media_entertainment/consumer-trust-in-online-social-and-mobile-advertising-grows/.

42.

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43.

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44.

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45.

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46.

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47.

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48.

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49.

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50.

O’Leary, Noreen. GroupM: Global Web Ad Spend Up 16 Percent in 2011. New research says marketers spent $84.8 billion. [Online] Adweek, April 9, 2012. http://www.adweek.com/news/advertising-branding/groupm-global-web-ad-spend-16-percent-2011-139483.

51.

Iyengar, Rishi. Here’s how big Facebook’s ad business really is. [Online] CNN Business, July 1, 2020. https://www.cnn.com/2020/06/30/tech/facebook-ad-business-boycott/index.html.

52.

Kacholia, Varun and Ji, Minwen. News Feed FYI: Helping You Find More News to Talk About. [Online] Facebook Newsroom, December 2, 2013. https://newsroom.fb.com/news/2013/12/news-feed-fyi-helping-you-find-more-news-to-talk-about/.

53.

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54.

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55.

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56.

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57.

Constine, Josh. Facebook Exchange: A New Way For Advertisers To Target Specific Users With Real-Time Bid Ads. [Online] TechCrunch, June 13, 2012. http://techcrunch.com/2012/06/13/facebook-exchange/.

58.

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59.

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60.

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61.

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62.

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63.

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64.

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65.

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66.

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67.

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68.

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69.

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70.

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71.

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72.

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73.

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74.

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75.

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76.

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77.

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79.

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80.

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81.

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82.

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83.

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84.

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85.

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86.

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87.

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88.

Constine, Josh. Facebook Announces “Home”, A Homescreen Replacement Android App Designed Around People. [Online] TechCrunch, April 4, 2013. http://techcrunch.com/2013/04/04/facebook-home-launch/.

89.

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90.

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91.

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92.

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93.

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94.

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95.

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96.

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97.

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98.

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99.

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100.

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104.

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105.

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Titel: Business Intelligence
verfasst von: Newton Lee
Verlag: Springer New York
Buch: Facebook Nation
Print ISBN: 978-1-0716-1866-0

Electronic ISBN: 978-1-0716-1867-7

Copyright-Jahr: 2021
DOI: https://doi.org/10.1007/978-1-0716-1867-7_5

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