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2023 | OriginalPaper | Buchkapitel

Factors Affecting the Use of ChatGPT in Mass Communication

verfasst von : Abdulsadek Hassan

Erschienen in: Emerging Trends and Innovation in Business and Finance

Verlag: Springer Nature Singapore

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Abstract

The research discusses the sudden and significant development in the applications of artificial intelligence (GPT chat) in the field of mass communication, prompting us to study this application with the considerations raised by this application. As it is within a few years, media professionals may turn to these applications to accomplish their work, and they may also have negative effects on reducing the human media workforce and relying on it to accomplish various works. The results indicated that this application has been used to power chatbots, allowing them to provide more personalized responses and improve the user experience.

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Metadaten
Titel
Factors Affecting the Use of ChatGPT in Mass Communication
verfasst von
Abdulsadek Hassan
Copyright-Jahr
2023
Verlag
Springer Nature Singapore
DOI
https://doi.org/10.1007/978-981-99-6101-6_49

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