nach oben

Erschienen in:

2024 | OriginalPaper | Buchkapitel

8. Fostering Awareness of Social Sustainability in Digital Business

verfasst von : Julio C. Serrano, Sniazhana Diduc, Aušrinė Šilenskytė, Melodena Stephens, Karla Maria Nava-Aguirre

Erschienen in: The Palgrave Handbook of Social Sustainability in Business Education

Verlag: Springer Nature Switzerland

Einloggen

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config

KI-gestützte Suche

Aus

Abstract

With the increasing adoption of advanced technologies for designing innovative business models, business success relies heavily on the competencies needed to intelligently and responsibly utilize various technologies to create value. This chapter introduces teaching activities that equip business graduates with the competencies required to utilize advanced technologies, such as generative artificial intelligence (AI) and blockchain, for digital business in a socially sustainable manner. Awareness of social sustainability is crucial in digital business development and management, as such business makes both positive and negative societal impacts globally and within local communities. For example, adoption of advanced technologies in digital business may result in the need for workforce re-skilling, potential job losses, changes in consumer behavior, and the ability to either obscure or enhance transparency in global value chains. To promote digitalization that is socially sustainable, this chapter offers hands-on exercises grounded in Kolb’s experiential learning framework. These exercises immerse learners in the realities of digital business, increasing the opportunities and threats that technology utilization may bring. The learners get to explore AI and blockchain applications, reflect on their societal implications, and devise solutions that prioritize social sustainability. Thereby, this chapter supports the implementation of specific Sustainable Development Goals (SDGs): SDG 9 (Industry, Innovation, and Infrastructure), SDG 10 (Reduced Inequalities), SDG 12 (Responsible Consumption and Production), and SDG 16 (Peace, Justice, and Strong Institutions).

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

über 102.000 Bücher
über 537 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Finance + Banking
Management + Führung
Marketing + Vertrieb
Maschinenbau + Werkstoffe
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 340 Zeitschriften

aus folgenden Fachgebieten:

Bauwesen + Immobilien
Business IT + Informatik
Finance + Banking
Management + Führung
Marketing + Vertrieb
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Vorheriges Kapitel Teaching Social Sustainability Through Antenarrative Imaginaries of Energy Cultures

Nächstes Kapitel Designing a Course for Developing Sustainability Competencies

Aaker, D. A. (1996). Building strong brands. Free Press.

Adamus, W. (2019). Factors of cluster initiatives management. The Asian Institute of Research: Journal of Economics and Business, 2(4), 1185–1200. https://doi.org/10.31014/aior.1992.02.04.160CrossRef

Ahmad, M., Botzkowski, T., Klötzer, C., & Papert, M. (2020). Behind the blackbox of digital business models. In Proceedings of the 53rd Hawaii International Conference on System Sciences. https://doi.org/10.24251/hicss.2020.556

Barocas, S., & Selbst, A. D. (2016). Big data’s disparate impact. California Law Review, 104(3), 671–732.

Beard, C. (2018). Dewey in the world of experiential education. New Directions for Adult and Continuing Education, 158, 27–37.CrossRef

Becker, W., & Schmid, O. (2020). The right digital strategy for your business: An empirical analysis of the design and implementation of digital strategies in SMEs and LSEs. Business Research, 13(3), 985–1005.CrossRef

Bican, P. M., & Brem, A. (2020). Digital business model, digital transformation, digital entrepreneurship: Is there a sustainable “digital”? Sustainability, 12(13), 5239. https://doi.org/10.3390/su12135239CrossRef

Brundage, M., Avin, S., Wang, J., Belfield, H., Krueger, G., Hadfield, G., Khlaaf, H., Yang, J., Toner, H., Fong, R., Maharaj, T., Koh, P.W., Hooker, S., Leung, J., Trask, A., Bluemke, E., Lebensold, J., O'Keefe, C., Koren, M., … Anderljung, M., (2020). Toward trustworthy AI development: Mechanisms for supporting verifiable claims. https://doi.org/10.48550/arXiv.2004.07213

Butkevičienė, J., & Šilenskytė, A. (forthcoming 2024). Bridging cryptocurrency and traditional finance businesses: The case of SpectroCoin–Pervesk. In J. Schmutzler, L. A. Palacios-Chacón, S. Burvill, & V. Andonova (Eds.), Teaching cases on entrepreneurship and innovation: Unexplored topics and contexts. Edward Elgar.

Casey, M. J., & Vigna, P. (2018). The truth machine: The blockchain and the future of everything. Martin’s Press.

Chavan, M. (2015). Alternative modes of teaching international business: Online experiential learning. In M. Gonzalez-Perez & V. Taras (Eds.), The Palgrave handbook of experiential learning in international business (pp. 202–225). Palgrave Macmillan.

Clark, S., MacLachlan, M., Marshall, K., Morahan, N., Carroll, C., Hand, K., & O’Sullivan, K. (2022). Including digital connection in the United Nations Sustainable Development Goals: A systems thinking approach for achieving the SDGs. Sustainability, 14(3), 1883. https://doi.org/10.3390/su14031883CrossRef

Costanza-Chock, S. (2020). Design justice: Community-led practices to build the worlds we need. MIT Press.

Coppola, D. (2023, July 14). Amazon—Statistics and facts. Retrieved from Statista. https://www.statista.com/topics/846/amazon/#topicOverview

Cordova, M., & Nava-Aguirre, K. M. (2022). Achieving transparency through blockchain: Sustainability of fishery supply chain management. Internext - International Business and Management Review, 17(3) https://doi.org/10.18568/internext.v17i3.679

Crawford, K. (2021). The atlas of AI: Power, politics, and the planetary costs of artificial intelligence. Yale University Press.CrossRef

Davidson, S., De Filippi, P., & Potts, J. (2018). Blockchains and the economic institutions of capitalism. Journal of Institutional Economics, 14(4), 639–658.CrossRef

Du, J., Shi, Y., Li, W., & Chen, Y. (2023). Can blockchain technology be effectively integrated into the real economy? Evidence from corporate investment efficiency. China Journal of Accounting Research, 16(2), 100292. https://doi.org/10.1016/j.cjar.2023.100292CrossRef

Furlonger, D., & Uzureau, C. (2019). The real business of blockchain: How leaders can create value in a new digital age. Harvard Business Review Press.

Goodfellow, I., Bengio, Y., & Courville, A. (2016). Deep learning. MIT Press.

Kamoonpuri, S. Z., & Sengar, A. (2023). Hi, may AI help you? An analysis of the barriers impeding the implementation and use of artificial intelligence-enabled virtual assistants in retail. Journal of Retailing and Consumer Services, 72, 103258.CrossRef

Kapferer, J. N. (2012). The new strategic brand management: Advanced insights and strategic thinking. Kogan Page.

Kolb, D. (1984). Experiential learning: Experience as the source of learning and development. Prentice-Hall.

Latifah, H., & Fauziah, Z. (2022). Blockchain teaching simulation using gamification. Aptisi Transactions on Technopreneurship (ATT), 4(2), 184–191. https://doi.org/10.34306/att.v4i2.236

Leung, D., Carlson, E., Kwong, E., Idvall, E., & Kumlien, C. (2016). Exploring research culture through internationalization at home for doctoral learners in Hong Kong and Sweden. Nursing and Health Science, 19, 525–531.CrossRef

Luffarelli, J., Mukesh, M., & Mahmood, A. (2019). A study of 597 logos shows which kind is most effective. Harvard Business Review. https://hbr.org/2019/09/a-study-of-597-logos-shows-which-kind-is-most-effective

Manotumruksa, J., Dalton, J., Meij, E., & Yilmaz, E. (2022). Similarity-based multi-domain dialogue state tracking with copy mechanisms for task-based virtual personal assistants. In Proceedings of the ACM International Conference on Information and Knowledge Management. https://eprints.gla.ac.uk/265931/1/265931.pdf

McCormack, J., Gifford, T., & Hutchings, P. (2019). Autonomy, authenticity, authorship and intention in computer generated art. ICCC.

Miettinen, R. (2000). The concept of experiential learning and John Dewey’s theory of reflective thought and action. International Journal of Lifelong Education, 19(1), 54–72. https://doi.org/10.1080/026013700293458CrossRef

Missimer, M., Robèrt, K.-H., & Broman, G. (2016). A strategic approach to social sustainability—Part 2: A principle-based definition. Journal of Cleaner Production, 140(1), 42–52. https://doi.org/10.1016/j.jclepro.2016.04.059CrossRef

Mougayar, W. (2016). The business blockchain: Promise, practice, and application of the next internet technology. Wiley.

Nabben, K. (2021). Blockchain security as “people security”: Applying sociotechnical security to blockchain technology. Frontiers in Computer Science. 2. https://doi.org/10.3389/fcomp.2020.599406

Nakamura, H. (2018). Biosensors: Monitoring human health for the SDGs Sustainable Development Goals. Biomedical: Journal of Scientific and Technical Research, 9(2), 6953–6956. https://doi.org/10.26717/BJSTR.2018.09.001761

Nambisan, S., Zahra, S. A., & Luo, Y. (2019). Global platforms and ecosystems: Implications for international business theories. Journal of International Business Studies, 50(9), 1464–1486. https://doi.org/10.1057/s41267-019-00262-4CrossRef

Napalkova, A. A., & Loboda, A. A. (2022). Client-centered approach to enterprise management in conditions of digital business transformation. Economics and Management: Problems, Solutions, 3, 36–45. https://vestnik.astu.org/en/storage/download/97734

Narayanan, A., Bonneau, J., Felten, E., Miller, A., & Goldfeder, S. (2016). Bitcoin and cryptocurrency technologies. Princeton University Press.

Noble, S. U. (2018). Algorithms of oppression: How search engines reinforce racism. NYU Press.

Ntoutsi, E., Fafalios, P., Gadiraju, U., Iosifidis, V., Nejdl, W., Vidal, M., Ruggieri, S., Turini, F., Papadopoulos, S., Krasanakis, E., Kompatsiaris, I., Kinder-Kurlanda, K., Wagner, C., Karimi, F., Fernandez, M., Alani, H., Berendt, B., Kruegel, T., . . . & Staab, S. (2020). Bias in data-driven AI systems—An introductory survey. https://doi.org/10.48550/arxiv.2001.09762

O'Neil, C. (2016). Weapons of math destruction: How big data increases inequality and threatens democracy. Crown.

Pasquale, F. (2015). The black box society: The secret algorithms that control money and information. Harvard University Press.

Robson, S. (2017). Internationalization at home: Internationalizing the university experience of staff and learners. Education, 40(3), 368–374.

Sabzalieva, E., & Valentini, A. (2023). Chat GPT and artificial intelligence in higher education. UNESCO. https://www.iesalc.unesco.org/wp-content/uploads/2023/04/ChatGPT-and-Artificial-Intelligence-in-higher-education-Quick-Start-guide_EN_FINAL.pdf

Sartortt, M., Bernardino, J., & Pedrosa, I. (2020). Customer experience personalization in fashion e-commerce through virtual fitting rooms. In Proceedings of the International Conference on Information Systems and Technologies. https://repositorio.iscte-iul.pt/bitstream/10071/22732/1/conferenceobject_80844.pdf

SDG Indicators. (2023). Global indicator framework for the Sustainable Development Goals and targets of the 2030 Agenda for Sustainable Development. https://unstats.un.org/sdgs/indicators/indicators-list/

Selbst, A. D., Boyd, D., Friedler, S. A., Venkatasubramanian, S., & Vertesi, J. (2019). Fairness and abstraction in sociotechnical systems. In ACM Conference on Fairness, Accountability, and Transparency (FAT).

Shettima, K. (2016). Achieving the sustainable development goals in Africa: Call for a paradigm shift. African Journal of Reproductive Health, 20(3), 19. https://doi.org/10.29063/ajrh2016/v20i3.2CrossRef

Šilenskytė, A. (2023, May 31). SUPER HOW? Developing legitimacy in crypto [Video file]. In The Business and Management Collection, Henry Stewart Talks. Retrieved October 11, 2023, from https://hstalks.com/bm/5316/

Šilenskytė, A. (2023, June 29). Crypto and compliance [Video file]. In The Business and Management Collection, Henry Stewart Talks. Retrieved October 11, 2023, from https://hstalks.com/bm/5336/

Šilenskytė, A., Butkevičienė, J., & Bartminas, A. (in press). Blockchain-based connectivity within digital platforms and ecosystems in international business. Journal of International Management, 101109. https://doi.org/10.1016/j.intman.2023.101109

Šilenskytė, A., Butkevičienė, J., & Dhanaraj, C. (2022). Digital entrepreneurs’ strategic responses to the incomplete global policy framework for blockchain-based business. In M. J. Munoz (Ed.), Digital entrepreneurship and the global economy (pp. 113–126). Routledge. https://doi.org/10.4324/9781003194798-10

Simm, D., & Marvell, A. (2015). Gaining a “sense of place”: Learners’ affective experiences of place leading to transformative learning on international fieldwork. Journal of Geography in Higher Education, 39(4), 595–616. http://researchspace.bathspa.ac.uk/6679/1/6679.pdf

Soto Setzke, D., Riasanow, T., Böhm, M., & Krcmar, H. (2023). Pathways to digital service innovation: The role of digital transformation strategies in established organizations. Information Systems Frontiers, 25(3), 1017–1037. https://doi.org/10.1007/s10796-021-10112-0CrossRef

Stallkamp, M., & Schotter, A. P. (2021). Platforms without borders? The international strategies of digital platform firms. Global Strategy Journal, 11(1), 58–80. https://doi.org/10.1002/gsj.1336CrossRef

Stephens, M., Vashishtha, H., & Wagner, D. N. (2023a). AI enabled business: A smart decision kit. IAP.

Stephens, M., Zalabak, M., Havens, J. C., & Hagit Messler, H. (2023b). The benefits of a multidisciplinary lens for artificial intelligence systems ethics: A primer for education thought leadership. IEEE SA. https://standards.ieee.org/wp-content/uploads/2023/07/ead-benefits-multidisciplinary-lens.pdf

Tapscott, D., & Tapscott, A. (2016). Blockchain revolution: How the technology behind bitcoin is changing money, business, and the world. Penguin.

UN. (2023). The 17 goals. Department of Economic and Social Affairs. https://sdgs.un.org/goals

Van Gysel, C. (2023). Modeling spoken information queries for virtual assistants: Open problems, challenges and opportunities. Proceedings of the ACM SIGIR Conference on Research and Development in Information Retrieval. https://arxiv.org/pdf/2304.13149

West, D. M., Allen, J. R., & Kitch, D. (2019). How artificial intelligence is transforming the world. Brookings Institution.

Xiao-feng, Z., Xiaodong, L., Hai-Xu, S., Hai-yun, S., & Chun-hui, C. (2019). A strategic environmental analysis framework based on business ecosystem theory. Destech Transactions on Social, Science, and Education. https://doi.org/10.12783/dtssehs/emse2018/27195CrossRef

Yaqub, M. Z., & Alsabban, A. (2023). Industry-4.0-enabled digital transformation: Prospects, instruments, challenges, and implications for business strategies. Sustainability, 15(11), 8553–8553. https://doi.org/10.3390/su15118553

Zohar, A. (2015). Bitcoin: Under the hood. Communications of the ACM, 58(9), 104–113.CrossRef

Zuboff, S. (2019). The age of surveillance capitalism: The fight for a human future at the new frontier of power. PublicAffairs.

Titel: Fostering Awareness of Social Sustainability in Digital Business
verfasst von: Julio C. Serrano
Sniazhana Diduc
Aušrinė Šilenskytė
Melodena Stephens
Karla Maria Nava-Aguirre
Verlag: Springer Nature Switzerland
Buch: The Palgrave Handbook of Social Sustainability in Business Education
Print ISBN: 978-3-031-50167-8

Electronic ISBN: 978-3-031-50168-5

Copyright-Jahr: 2024
DOI: https://doi.org/10.1007/978-3-031-50168-5_8

Springer Professional

Abstract

Bitte loggen Sie sich ein, um Zugang zu Ihrer Lizenz zu erhalten.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Springer Professional "Wirtschaft"

Premium Partner