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Erschienen in:
2010 | OriginalPaper | Buchkapitel
Game Outcome and In-Game Advertising Effects
verfasst von : Gunnar Mau, Günter Silberer, Janin Gödecke
Erschienen in: Advances in Advertising Research (Vol. 1)
Verlag: Gabler
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Although the computer game industry celebrated its 50th birthday in 2008 with its first game
“Tennis for Two”
, it shows no signs of aging. While the film industry is facing a considerable decline, the computer game sector is booming with a turnover of 2.29 bn. euros in Germany in 2007 and an increase of 29% compared to the previous year (BIU 2008). The American computer game industry even recorded an increase in turnover of 43% last year. As the German market is still very much in its infancy compared to England, it seems likely that sales will rocket here, too (PricewaterhouseCoopers 2006).