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2021 | OriginalPaper | Buchkapitel

15. Generation C in the Age of Big Data

verfasst von : Newton Lee

Erschienen in: Facebook Nation

Verlag: Springer New York

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Abstract

In October 2011, Internet marketing research company comScore coined the term “digital omnivores” to describe the new generation of digital media consumers, especially those living in the United States, the United Kingdom, Singapore, Japan, and Australia (1).

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Vorheriges Kapitel A Ranking Model for Citizen Engagement in a Smart City

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Titel: Generation C in the Age of Big Data
verfasst von: Newton Lee
Verlag: Springer New York
Buch: Facebook Nation
Print ISBN: 978-1-0716-1866-0

Electronic ISBN: 978-1-0716-1867-7

Copyright-Jahr: 2021
DOI: https://doi.org/10.1007/978-1-0716-1867-7_15

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