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Journal of Business Economics

Erschienen in:

01.01.2014 | Original Paper

How would behavioral strategy scholarship lead to prescription?

verfasst von: Philip Bromiley, Devaki Rau

Erschienen in: Journal of Business Economics | Ausgabe 1/2014

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Abstract

While a substantial literature demonstrates that the assumption of bounded rationality and its related implications help understand strategic behavior, behaviorists have been slow to offer prescriptions. This paper outlines the fundamentals of the behavioral perspective, and lays out an approach to developing prescriptions based on behavioral scholarship. It discusses both what we currently may prescribe, and directions of research that might lead to additional prescriptions.

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Journal of Business Economics

From January 2013, the Zeitschrift für Betriebswirtschaft (ZfB) is published in English under the title Journal of Business Economics (JBE). The Journal of Business Economics (JBE) aims at encouraging theoretical and applied research in the field of business economics and business administration, promoting the exchange of ideas between science and practice.

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Titel: How would behavioral strategy scholarship lead to prescription?
verfasst von: Philip Bromiley
Devaki Rau
Publikationsdatum: 01.01.2014
Verlag: Springer Berlin Heidelberg
Erschienen in: Journal of Business Economics / Ausgabe 1/2014
Print ISSN: 0044-2372
Elektronische ISSN: 1861-8928
DOI: https://doi.org/10.1007/s11573-013-0689-x

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