Ausgabe 2/2010
Inhalt (9 Artikel)
Conceptual/Theoretical Paper
Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises
Rajan Varadarajan
Original Empirical Research
General alliance experience, uncertainty, and marketing alliance governance mode choice
Ning Li, William Boulding, Richard Staelin
Original Empirical Research
Social influence on salespeople’s adoption of sales technology: a multilevel analysis
Christian Homburg, Jan Wieseke, Christina Kuehnl
Original Empirical Research
A meta-analysis of satisfaction with complaint handling in services
Chiara Orsingher, Sara Valentini, Matteo de Angelis
Original Empirical Research
Salesperson learning, organizational learning, and retail store performance
Simon J. Bell, Bülent Mengüç, Robert E. Widing II
Original Empirical Research
Non-local or local brands? A multi-level investigation into confidence in brand origin identification and its strategic implications
Lianxi Zhou, Zhiyong Yang, Michael K. Hui
Original Empirical Research
Frontline employee motivation to participate in service innovation implementation
Susan Cadwallader, Cheryl Burke Jarvis, Mary Jo Bitner, Amy L. Ostrom
Original Empirical Research
The determinants of consumers’ online shopping cart abandonment
Monika Kukar-Kinney, Angeline G. Close
Erratum
Frontline employee motivation to participate in service innovation implementation
Susan Cadwallader, Cheryl Burke Jarvis, Mary Jo Bitner, Amy L. Ostrom