National Culture and Business Negotiation

The differences of national culture have been one of the main factors that need to solve in recent years. There are many people who come from the different countries, so they must have the different cultures, customs and habits. The business negotiation means that buyers and sellers achieve cooperation to obtain their respective benefits or solve disputes between them. As a matter of fact, with the development of the global economy, negotiators may meet many kinds of people from the other countries. This requires the negotiators that they not only need to consider the conditions and interests, they also need to pay attention to the opposite representative’s national cultures and customs. The article mainly uses case analysis and literature research to explain the relationship between national cultural differences and business negotiations deeply. Through a series of analysis, there are five kinds of cultural differences that are language, etiquette, religious, customs and thinking differences could affect business negotiations. In conclusion, the negotiators should take measures to make some preparations in advance, only by control more details of ourselves and the opposite representative can they win the greatest interests.