11. Optimization of the Distribution Process with a Multi-criteria Decision Model in the Poultry Industry

The management of the supply chain faces increased challenges for its optimization. The poultry industry, which has a large share of global food, is no exception. A particular challenge is more critical than others due to the product’s short perishability and the reduced times of the merchandise in the warehouse. Thus, the importance of having an optimal distribution process increase. This study will conduct a qualitative analysis to determine the leading causes that prevent us from achieving optimal distribution performance. Based on the critical success factors, improvement actions can be proposed. Finally, the improvement actions will be evaluated through an AHP process, and the evaluation criteria will be based on the most relevant performance indicators in the industry. Thus, the best viable option can be determined quantitatively according to the weighting in the most important criteria. The investigation will determine that implementing an integrated data warehouse will be the most optimal solution for a distribution process in the poultry industry.