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Erschienen in:
Measuring the Impact of E-Commerce on the Economy Kapitel lesen Erstes Kapitel lesen

2024 | OriginalPaper | Buchkapitel

6. Social Commerce

verfasst von : Grzegorz Chodak

Erschienen in: The Future of E-commerce

Verlag: Springer Nature Switzerland

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Abstract

This chapter analyses the development of social commerce, highlighting the role of user-generated content and influencers in impacting consumer behaviour. Social commerce integrates e-commerce with social media, enabling companies to set up online shops on social media platforms and engage users through personalised advertising and reviews. Key future developments include increased personalisation through machine learning, social VR and AR experiences for immersive shopping, live-streamed sales, and virtual influencers. Ethical and sustainable practices in social commerce are also expected to gain prominence. However, challenges such as security, privacy, the risk of impulse buying, ethical dilemmas, and user aversion to intrusive advertising and tracking must be addressed. The chapter concludes that responsible practices and consumer education are crucial for social commerce to remain a positive, user-centric force in e-commerce.

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Vorheriges Kapitel Augmented Reality in E-Commerce
Nächstes Kapitel Artificial Intelligence in E-Commerce
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Metadaten
Titel
Social Commerce
verfasst von
Grzegorz Chodak
Copyright-Jahr
2024
Buch
The Future of E-commerce

Print ISBN: 978-3-031-55224-3

Electronic ISBN: 978-3-031-55225-0

Copyright-Jahr: 2024

DOI
https://doi.org/10.1007/978-3-031-55225-0_6

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