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2024 | Buch

Measuring the Impact of E-Commerce on the Economy Kapitel lesen Erstes Kapitel lesen

The Future of E-commerce

Innovations and Developments

verfasst von: Grzegorz Chodak

Verlag: Springer Nature Switzerland

Enthalten in: Springer Professional "Wirtschaft+Technik" , Springer Professional "Technik" , Springer Professional "Wirtschaft"

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Über dieses Buch

The e-commerce industry is growing year by year, with the COVID-19 pandemic having greatly accelerated this process. In response to the massive growth, this book analyses future trends in e-commerce, focusing on its importance in some parts of the economy as well key innovations, which include future logistics solutions such as automated delivery robots.

The most extensive part of the book is dedicated to exploring virtual reality in e-commerce, where the author presents research on the usage of VR goggles in online stores and discusses the potential advantages and threats. Also covering key topics such as the future of payment methods, AR as an e-commerce enhancement and the direction of its development, as well as AI methods (such as ChatGPT to generate content in an online shop), this book is a key resource for anyone studying e-business.

Inhaltsverzeichnis

Frontmatter
Chapter 1. Measuring the Impact of E-Commerce on the Economy
Abstract
This chapter examines various aspects concerning the impact of e-commerce on the economy. It analyses the impact in microeconomic and macroeconomic terms. The role of the Covid-19 pandemic in accelerating the shift to e-commerce from traditional trade is analysed. The chapter also analyses the impact of e-commerce on the labour market, creating new occupations while potentially phasing out others. The impact of e-commerce on aspects such as reducing barriers to entry and extending the life of products is presented. Additionally, selected aspects of online marketing and its impact on the loss of consumer privacy are discussed. The impact of e-commerce on changing consumer habits is also analysed. The impact of e-commerce on tax avoidance is also briefly examined.
Grzegorz Chodak
Chapter 2. The Development of Different Logistics Solutions in E-Commerce
Abstract
This chapter presents innovative logistics solutions found in e-commerce. The challenges of last mile delivery and innovative solutions, including pick-up points and automated parcel machines, are highlighted. The evolution of delivery methods, with significant investments in autonomous technologies such as drones and autonomous robots, is analysed. The advantages and disadvantages of such solutions were analysed, while acknowledging current regulatory constraints and challenges. Innovative hybrid delivery models are also presented, including the integration of van and drone delivery and the integration of drones with parcel machines. In addition, the chapter discusses trends related to faster delivery times, the importance of returns logistics, and the integration of 3D printing in e-commerce. The discussion concludes with innovative solutions for reusable packaging, which has important environmental implications.
Grzegorz Chodak
Chapter 3. Current and New Payment Methods in E-Commerce
Abstract
This chapter presents a comprehensive analysis of payment methods in e-commerce. The chapter discusses advanced electronic payment systems, starting with PayPal. The chapter analyses the development of mobile payments through solutions such as Apple Pay and Google Pay and confirms the growing popularity of payment integrators. The emergence of Stripe as a key player due to its user-friendly APIs and security measures is highlighted. The chapter also looks at the development of BLIK in Poland, indicating its potential for expansion into global markets. The potential of cryptocurrency payments is also discussed, noting their advantages and disadvantages. The growing importance of e-wallets and deferred payments was discussed, highlighting their impact on consumer behaviour. In addition, the novel concept of payments linked to social media activity is introduced.
Grzegorz Chodak
Chapter 4. Virtual Commerce
Abstract
This chapter examines virtual commerce as an innovation in e-commerce. For this form of e-commerce to become popular, the need for affordable VR hardware, immersive shopping experiences for consumers, and the importance of standardised V-commerce implementations for retailers, is highlighted. Despite its potential and many advantages, V-commerce faces challenges such as Virtual Reality sickness, risk of addiction, and lack of spending control. Safeguards such as transaction recall options and VR usage time limits are suggested to mitigate these issues. A comprehensive two-question survey of VR users worldwide and in Poland provides insight into the role of VR in e-commerce. The survey shows that VR is currently used mainly for gaming, however, its potential in e-commerce is recognised, particularly for viewing 3D products and immersive experiences.
Grzegorz Chodak
Chapter 5. Augmented Reality in E-Commerce
Abstract
This chapter discusses the integration of Augmented Reality into e-commerce. AR improves the shopping experience by connecting the digital and physical worlds. It offers tangible benefits such as enhanced product visualisation, virtual try-on, and increased customer engagement that build trust and reduce purchase uncertainty. AR overcomes the physical limitations of online shopping with features such as magnified views and 360-degree product displays. It also serves as a dynamic marketing tool. The chapter presents numerous examples of the application of AR in e-commerce with examples from the fashion, cosmetics industry, among others. Innovative marketing campaigns and social media integration demonstrate the potential of AR in increasing brand visibility. Emerging trends in AR include integration with Virtual Reality, AR-based social shopping, live broadcasts with AR filters, and product personalisation.
Grzegorz Chodak
Chapter 6. Social Commerce
Abstract
This chapter analyses the development of social commerce, highlighting the role of user-generated content and influencers in impacting consumer behaviour. Social commerce integrates e-commerce with social media, enabling companies to set up online shops on social media platforms and engage users through personalised advertising and reviews. Key future developments include increased personalisation through machine learning, social VR and AR experiences for immersive shopping, live-streamed sales, and virtual influencers. Ethical and sustainable practices in social commerce are also expected to gain prominence. However, challenges such as security, privacy, the risk of impulse buying, ethical dilemmas, and user aversion to intrusive advertising and tracking must be addressed. The chapter concludes that responsible practices and consumer education are crucial for social commerce to remain a positive, user-centric force in e-commerce.
Grzegorz Chodak
Chapter 7. Artificial Intelligence in E-Commerce
Abstract
This chapter discusses the growing importance of artificial intelligence in e-commerce, starting with the challenge of defining AI itself. It identifies and discusses several key areas of e-commerce where AI is playing and will continue to play an increasing role, namely fulfilment, inventory control, chatbots and avatars, personalisation and recommendation, automated order systems, and AI-driven ads. The significant role of AI in SEO and content creation was also discussed, where tools such as ChatGPT can automate and optimise e-commerce content. However, challenges such as the problem of hallucination of LLMs, quality, and originality of content are noted. The final section of the chapter shows the results of an experiment using ChatGPT for SEO, demonstrating the results and potential for improving search engine rankings for e-commerce sites using such tools.
Grzegorz Chodak
Chapter 8. The Future: Directions E-Commerce Is Heading
Abstract
The final chapter of the book provides a comprehensive overview of the future of e-commerce by discussing extended interviews with experts from various fields. The experts gave their opinions on the aspects discussed in the first seven chapters, i.e., the impact of e-commerce on economies, innovations in logistics and payments, the use of virtual and Augmented Reality in e-commerce, social commerce, and applications of artificial intelligence in e-commerce. The second part of the final chapter provides a forward-looking look at customer ordering methods, delivery technologies and payment methods, outlining a roadmap for the future of e-commerce.
Grzegorz Chodak
Chapter 9. Summary
Abstract
Due to the diverse nature of the individual chapters, the summary is divided into individual chapters. The book as a whole is summarised in the last chapter, which brings together the information contained in the book.
Grzegorz Chodak
Backmatter
Metadaten
Titel
The Future of E-commerce
verfasst von
Grzegorz Chodak
Copyright-Jahr
2024
Electronic ISBN
978-3-031-55225-0
Print ISBN
978-3-031-55224-3
DOI
https://doi.org/10.1007/978-3-031-55225-0

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