Business Guides on the Go

The book illustrates how managers and knowledge workers can effectively harness collective and artificial intelligence to counteract the effects of exponential change and successfully implement digitization within their organizations. The author …

Conflicts within the owner circle - or rather, within the "family of the family business" - are often the main cause of existential crises for family businesses. The damaging effects of unchecked family conflicts affect two social systems: the …

This book provides business owners and practitioners with a comprehensive and pragmatic guide to pricing, which lays out the essential steps to professionalizing pricing from day one all the way to a more mature stage. It not only details the key …

This book discusses the challenges that modern and flexible workplace concepts pose for managers. In particular, it addresses the uncertainties and stress factors that employees face when working in multi-space environments and how they become …

Rapidly developing Artificial Intelligence (AI) systems hold tremendous potential to change various domains and exert considerable influence on societies and organizations alike. More than merely a technical discipline, AI requires interaction …

This book demonstrates how hospitals can be transformed into dynamic, patient-centered, and cost-effective organizations. It describes systems for providing safe, high-quality medical services and outlines the importance of data for health …

Data has become an indispensable success factor for every company. However, the road towards a data-driven organization is paved with numerous challenges. This book presents a process model for the path to a data-driven company and provides …

Founding a startup is a challenging endeavor that works best in a well-balanced team. Different thinking styles are needed throughout the founding journey. Archetypes are deeply engrained templates in the collective unconscious and can be used to …

Do you ask yourself what this ‘agility hype’ is actually about and in what cases agility really creates benefits? Would you like to know how to make processes more agile? Do you fancy the idea of using agile methods but don't know how to explain …

From business models to unique selling propositions, from product offerings to sales, marketing and pricing strategies, this book reveals what sets Chinese electric car manufacturers apart from their Western counterparts.

Chinese automakers are …

This book helps in building an optimally designed and customer-oriented sales organization. It places a special emphasis on purchasing decisions and leads to producing a decisive competitive advantage. The focus is on the sales enablement process …

This book helps salespeople decode jargon and doublespeak commonly heard during the selling process and offers tips on how to move beyond ambiguous terminology and close the deal.

Sorted into sales, marketing and management sections, Sales on the …

The book shares a cutting-edge approach to innovation strategies and product innovation by showing how advances in management and science can now help explain and predict innovation response and market outcomes across industries (health …

This book initiates the conversation about the metaverse in science and practice. What will the metaverse look like? What is it about? Where do we stand? What do we need? Where is the journey going? To begin with: Is the metaverse an idea or a …

Advancing your career in the best possible way requires a well-structured and targeted approach. This book offers a basic methodology as well as practical tools and a variety of case studies that are helpful for the development and implementation …

This book presents a collection of latest case studies on augmented reality (AR) and virtual reality (VR), extended reality (XR) and metaverse applications in various industries. AR, VR, XR and Metaverse are changing the business landscape …

Start-ups konkurrieren mit innovativen Produkten auf etablierten Märkten und wecken mit unter völlig neue Bedürfnisse. Allerdings stehen die Jungunternehmen oft vor vielen Herausforderungen - allen voran im Hinblick auf eine dauerhafte Kapitalisierung durch klassische Finanzierer. An deren Stelle treten häufig Private-Equity- und Venture-Capital-Investoren, die bereit sind, Risiken einzugehen, wenn sie Chancen sehen. Die Autoren beleuchten, auf welche Kriterien diese Geldgeber achten, wie sich Start-ups auf eine solche Finanzierungen vorbereiten und gehen auf Funktionsweisen und Schwachstellen des Marktes ein.

The accelerated transformation of businesses poses major challenges to organizations. In its fundamental meaning, leadership is about a systematic way of highlighting the most important goals, combined with continuous execution along the most …

This book on change management is aimed at top and middle management, change managers, and change leaders - but also anyone who is managing a change project as part of a software implementation or introduction of a digital product. In this book …

This book explores how decentralized finance (DeFi) can disrupt traditional centralized finance including the business areas of insurance companies, banks, money markets, and bonds. DeFi is not a company or a single product, rather it is a …