Hsien-Da Lee
ABSTRACT
Crowdfunding has been used as one of the effective ways for entrepreneurs to raise funding especially in creative industries. Individuals as well as organizations are paying more attentions to the emergence of new crowdfunding platforms. This research aims at discovering the success factors for crowdfunding projects through in-depth interviews with both experienced professors and college student who actively participated in various crowdfunding projects. The research found that (1). Platform (2) project plan (3) rewards (4) video can be viewed as critical factors that may affect. In addition, the paper provides practical advice on crowdfunding best practices. The best practices outline help startups to achieve funding goals and encourage funders to actively participate in crowdfunding projects.
- Agrawal, A., Catalini, C., and Goldfarb, A., 2014. Some simple economics of crowdfunding. Innovation Policy and the Economy 14, 1, 63--97.Google Scholar
- Ahlers, G.K., Cumming, D., G Nther, C., And Schweizer, D., 2015. Signaling in equity crowdfunding. Entrepreneurship Theory and Practice 39, 4, 955--980.Google ScholarCross Ref
- Colgren, D., 2014. The rise of crowdfunding: Social media, big data, cloud technologies. Strategic Finance 95, 10, 56.Google Scholar
- Collins, L., 2014. Crowdfunding: Innovative access to finance and regulatory challenges.Google Scholar
- Forbes, H. And Schaefer, D., 2017. Guidelines for Successful Crowdfunding. Procedia CIRP 60, 398--403.Google ScholarCross Ref
- Hemer, J., 2011. A snapshot on crowdfunding. Working papers firms and region.Google Scholar
- Hollas, J., 2013. Is crowdfunding now a threat to traditional finance? Corporate Finance Review 18, 1, 27.Google Scholar
- Lee, I. And Shin, Y.J., 2018. Fintech: Ecosystem, business models, investment decisions, and challenges. Business Horizons 61, 1, 35--46.Google ScholarCross Ref
- Mollick, E., 2014. The dynamics of crowdfunding: An exploratory study. Journal of business venturing 29, 1, 1--16.Google ScholarCross Ref
- Moutinho, N. And Leite, P.M., 2013. Critical success factors in crowdfunding: the case of Kickstarter.Google Scholar
- Ordanini, A., Miceli, L., Pizzetti, M., And Parasuraman, A., 2011. Crowd-funding: transforming customers into investors through innovative service platforms. Journal of service management 22, 4, 443--470.Google ScholarCross Ref
- Panchal, J.H., 2015. Using Crowds in Engineering Design-Towards a Holistic Framework. In DS 80-8 Proceedings of the 20th International Conference on Engineering Design (ICED 15) Vol 8: Innovation and Creativity, Milan, Italy, 27-30.07. 15.Google Scholar
- Paschen, J., 2017. Choose wisely: Crowdfunding through the stages of the startup life cycle. Business Horizons 60, 2, 179--188.Google ScholarCross Ref
- Valančienė, L. And Jegelevičiūtė, S., 2014. Comparative analysis of value in the context of crowdfunding platforms. Advances in Education Research.Google Scholar
Index Terms
- Factors affecting successful crowdfunding
Recommendations
Approach for investigating crowdfunding campaigns with platform data: case indiegogo
AcademicMindTrek '15: Proceedings of the 19th International Academic Mindtrek ConferenceCrowdfunding via the internet is a relatively new phenomenon in research and gaining momentum currently. While taking a data-driven approach into investigating the properties and dynamics of crowdfunding campaigns would allow the use of computational ...
Successful crowdfunding: the effects of founder and project factors
ICEC '16: Proceedings of the 18th Annual International Conference on Electronic Commerce: e-Commerce in Smart connected WorldCrowdfunding has been regarded as a novel way of collecting money for innovators to launch products and services by opening their ideas in online. This funding approach is differentiated from a traditional fundraising alternative in terms of project ...
A Long-Term Study of a Crowdfunding Platform: Predicting Project Success and Fundraising Amount
HT '15: Proceedings of the 26th ACM Conference on Hypertext & Social MediaCrowdfunding platforms have become important sites where people can create projects to seek funds toward turning their ideas into products, and back someone else's projects. As news media have reported successfully funded projects (e.g., Pebble Time, ...
Comments