Nađa Terzimehić
Daniel Buschek
ABSTRACT
Internet memes are (multi)media pieces, found all across the world-wide-web. Often disposing of a humorous component, they express and reflect on all kinds of local and global phenomena. Within our work, we explore how people can use internet memes to express and reflect on themselves. We built MEMEory, a mobile meme journaling app. We evaluated the prospect of meme journaling, nicknamed ”memeing”, alongside a written diary in a 2-week field study with 31 participants. Opposed to more neutral chronicle-style text entries, our results suggest that participants used memes to express specific single, rather negative events and emotions throughout the day. When reflecting on daily events, the contained emotional and often humorous connotation of memes helped participants view negative events as more positive in retrospect. Although more difficult, memeing was perceived as significantly more motivating and enjoyable. Qualitative insights show that memeing can present a fun, engaging, expressive and memorable journaling experience.
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