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Erschienen in: Management International Review 2/2012

01.04.2012 | Research Article

Cross-Regional Patenting

A Signal of Enhancement for Innovation Competence or Market Entry?

verfasst von: Prof. Kuo-Feng Huang, Prof. Chwo-Ming Joseph Yu

Erschienen in: Management International Review | Ausgabe 2/2012

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Abstract

  • Patenting at home country or foreign countries affects firm performance. Treating cross-regional patenting as a signal of innovation enhancement and a signal for multi-market competition, we investigate the impact of cross-regional patenting on a firm’s overall performance and performance in a specific foreign market (the US).
  • To meet the research purposes, this research collected a wide range of primary and secondary data of 164 Taiwan’s manufacturing firms in the information and communication technology (ICT) sector.
  • The findings suggest that if a firm has domestic and overseas patenting simultaneously (i.e., in Taiwan and the US), this cross-regional patenting can increase a firm’s overall market performance but decrease its US market performance.
  • This result implies that though cross-regional patenting may send a signal of multi-market competition in one overseas market, it also sends another signal of greater innovation competence to global vendors, which leads to a better overall market performance. This research also enriches current multi-market competition research by introducing the competition in factor markets.

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Fußnoten
1
Since the samples in our research were mainly manufacturing firms (i.e., OEM suppliers), the manufacturing-oriented characteristic makes them conducting less marketing/advertising expenses. Thus, we held the assumption that the sales of manufacturing firms may not be influenced by marketing/advertising expenses. However, for clarifying this point, we still ran the regression models by controlling marketing/advertising expenses as a percentage of sales between 1996 and 2002. The results were almost identical for controlling and not controlling marketing/advertising expenses. Moreover, the marketing/advertising expenses were not significantly correlated to a firm’s market performance. This supports our assumption that marketing/advertising expenses do not have direct impact on a manufacturing-oriented firm’s sales. Thus, we did not add this control variable (i.e., marketing/advertising expenses) into this research.
 
2
According USPTO and Taiwan PTO, the file fees for innovation patent are US$ 1,000 for one US patent and US$ 380 for one Taiwan’s patent.
 
3
In our study, 39.7% of the sample firms applied patents only in one region (either in Taiwan or in the US) while 26.8% of the firms did not applied patents in both regions.
 
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Metadaten
Titel
Cross-Regional Patenting
A Signal of Enhancement for Innovation Competence or Market Entry?
verfasst von
Prof. Kuo-Feng Huang
Prof. Chwo-Ming Joseph Yu
Publikationsdatum
01.04.2012
Verlag
SP Gabler Verlag
Erschienen in
Management International Review / Ausgabe 2/2012
Print ISSN: 0938-8249
Elektronische ISSN: 1861-8901
DOI
https://doi.org/10.1007/s11575-012-0131-6

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