Employer Branding

Im Wettbewerb um gut qualifizierte Fachkräfte kommt es darauf an, die Erwartungen der „Bewerber“ zu verstehen, die eigenen Stärken zu kennen und eine effektive Personalstrategie zu entwickeln. „Mitarbeiter finden und binden“ lautet die Devise. Das …

Der Wettbewerb um Talente wird immer schärfer, auch in der Finanzbranche. Traditionelle Recruiting-Wege reichen längst nicht mehr aus. Gleichzeitig werden die Erwerbsbiografien immer diverser. Unternehmen sollten daher in der Personalpolitik …

Post-pandemic, all business functions have undergone large-scale digitalization and transformation. Notably, the human resource function has taken a prominent role in this process. An effective and well-crafted human resource management digital …

Cause-related marketing (CrM) has become a mainstream marketing strategy in recent years. Through several innovations in its practice, it has evolved considerably from its traditional ‘percentage of sales will be devoted to supporting a cause’ …

In this chapter, you will find the “Code for Transparent Collaboration”. It is the first comparable framework in the European context and is intended to regulate the cooperation between companies and non-profit organizations, as well as serve as a …

Non-profit organizations (NPOs) represent high ethical values in society. Their legitimacy is based on their commitment to the common good. But how can these high and often very contrary expectations of their stakeholders be implemented in …

In diesem Kapitel diskutieren wir die Herausforderungen, denen Feuerwehren heute abseits des Einsatzgeschehens gegenüberstehen, und wie, bzw. was sie umgekehrt von der Wirtschaft lernen können. Es beleuchtet die zunehmenden gesellschaftlichen und …

Technology has impacted the global economy to society tremendously. Technology adoption among corporations has also been studied in past literature. Artificial Intelligence is wide wide-ranging tool that enables organizations to facilitate its …