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Forecasting Hotel-booking Cancelations Using Personal Name Records: An Artificial Intelligence Approach Read chapter Read first chapter

2022 | OriginalPaper | Chapter

360° Technology Applied to Touristic Marketing

Authors : Omar Cóndor-Herrera, Carlos Ramos-Galarza

Published in: Marketing and Smart Technologies

Publisher: Springer Nature Singapore

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Abstract

360° technology for images or videos allows the covering of a 360° vision angle in two axles (X and Y), and it can be seen on a screen in an interactive way. This means that we can see everything that is around the point where the picture or video was taken, up, down, in front, behind and the sides, which allows us to reproduce the stereoscopic human vision. In this article, the usage of this technology is proposed as a tool to enhance the touristic marketing area, giving the users an innovative expérience.

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Metadata
Title
360° Technology Applied to Touristic Marketing
Authors
Omar Cóndor-Herrera
Carlos Ramos-Galarza
Copyright Year
2022
Publisher
Springer Nature Singapore
Book
Marketing and Smart Technologies

Print ISBN: 978-981-16-9267-3

Electronic ISBN: 978-981-16-9268-0

Copyright Year: 2022

DOI
https://doi.org/10.1007/978-981-16-9268-0_37

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