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Cross-Channel E-Commerce Shapes B2B

Online sales are flourishing, and have long been doing so in the business-to-business sector. A new study reveals which sales channels are particularly promising for companies and what customers are looking for.

Sales Slow Down: 'Silent killer' for sales teams

Sales teams are struggling with longer sales cycles and declining closing rates. The results of a study from the AI sector show show the kind of transformation underway.

Trust in Gen AI Leaves Room for Improvement

German consumers remain skeptical about generative artificial intelligence and consider it untrustworthy. Nevertheless, its use is not completely rejected. What companies should pay attention to now.

Solution Selling In High Demand in B2B Sales

Simply selling products is no longer enough to retain demanding business customers. According to a study, the solution lies in solution selling, which focuses on customer needs—provided that the team is pulling in the same direction.

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Marketing: Unveiling pathways to consumer engagement and brand success.


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