Marketing + Sales

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KI-Creators Shuffle the Cards

The influencer world is no longer just about glamorous posts and radiant faces. A report makes it clear: the industry is becoming more and more professional and sophisticated. AI influencers are creating additional momentum.

Strategically Binding Existing Customers

Existing customers are the most important asset of a sales organization. Companies go to great lengths to retain them, including with the help of modern technologies. Take a look at the overview of proven strategies.

What Exactly Is a Buyer Persona?

In the process of product development, the question arises as to who a particular product is being developed for in the first place. To answer this question beyond simple target group definitions, the buyer persona is consulted. We explain, in a nutshell, what this means.

How to Future-Proof Sales

Artificial intelligence is becoming more and more prevalent not only in B2C, but also in B2B. In addition, a change in customer behavior associated with younger generations is posing a challenge. How salespeople should position themselves in 2025.

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Understand, Change, Improve

Marketing: Unveiling pathways to consumer engagement and brand success.

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