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Asian Journal of Business Ethics

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01-07-2013

A case study of ethical issue at Gucci in Shenzhen, China

Authors: Li Wang, Robin Stanley Snell

Published in: Asian Journal of Business Ethics | Issue 2/2013

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Gucci is a multinational company with over 270 directly operated stores worldwide, serving customers of elite goods, and generating billions of dollars revenue per year. It has an iconic, even noble, luxury brand image in the Greater China region, where its revenue increased by 35.6% in the first half of year 2011. Gucci has expressed its intention to accelerate the process of opening stores on the Chinese mainland. Recently, however, the company came under fire after five former employees from its flagship store in Shenzhen revealed information online about inhumane working conditions and labor mistreatment in the company. This paper focuses on events that took place in a Gucci flagship store located in Shenzhen, China. …

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Title: A case study of ethical issue at Gucci in Shenzhen, China
Authors: Li Wang
Robin Stanley Snell
Publication date: 01-07-2013
Publisher: Springer Netherlands
Published in: Asian Journal of Business Ethics / Issue 2/2013
Print ISSN: 2210-6723
Electronic ISSN: 2210-6731
DOI: https://doi.org/10.1007/s13520-012-0024-6

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