2014 | OriginalPaper | Chapter
A Chef’s Dream
Authors : Oswaldo Morales Tristán, Jaime Serida-Nishimura
Published in: Multinationals in Latin America
Publisher: Palgrave Macmillan UK
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“A chef’s dream” is based on the story of a chef, Gaston Acurio Jaramillo, and how his vision of Peruvian gastronomy has transformed an artisanal and local industry into an international business in just a few years. This has allowed Peru to position itself internationally through its cuisine while generating economic development. The case describes the cultural richness of the Peruvian racial mix and its influences on local dishes. It also focuses on how gastronomy has helped to tend bridges and generate a new national identity. People recognize their differences yet feel identified with the country’s culinary diversity. The case also describes the efforts that have been made by Acurio and other Peruvian chefs through APEGA to position Peruvian cuisine among the best in the world.