2015 | OriginalPaper | Chapter
A Collective Movement Perspective of Online Shoppers
Author : Prakash Das
Published in: Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
Publisher: Springer International Publishing
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Online shopping sites have risen rapidly. As forms of networked communities, they provide non-transactional opportunities for consumers to interact for personal and social reasons (Dholakia, Bagozzi, and Klein Pearo 2004; Verhoef, Reinartz, and Krafft 2010).