A Comprehensive Methodology for Assessing the Effects of Management and Marketing on the Value of the Enterprise Based on the Development of Intellectual Capital

Significant success of the country is provided first of all by the effective use of intellectual potential. All over the world, intellectual property serves as a source of additional income during the implementation of projects, gives the company the opportunity to ensure product quality and competitiveness, expand market opportunities, and prevent problems as a result of disputes in case of infringement of intellectual property rights.

Science and high technology at the present stage of human development have become not only the main sources of economic growth. They also create unprecedented before conditions for the formation the same social values of people around the world. The purpose of the work is to assess the intellectual capital of the organization, as well as to reveal effective tools and improve practical recommendations for the management of intellectual capital. We present the distribution of qualitative and quantitative composition of researchers. In our study, the share of costs is justified of the total cost of research and development by types of work. The planned number of patents for inventions and utility models is calculated. The basic principle of the knowledge-based economy is that knowledge and information are seen as commercial assets that can be disseminated for profit. Costs for the functioning and development of the state system of legal protection of intellectual property. The methodological basis for the study was system-structural, comparative analysis, graphical, economic-statistical and scientific methods of cognition. Comparative analysis and the method of logical generalization, which are most relevant to the research. The results of the study presented in the work allow us to conclude that the developed measures for the management of intellectual capital can help increase the IC of the enterprise. The distribution of applications for utility models from national applicants by regions of Ukraine is determined. The current system of regulatory regulation of valuation in Ukraine, the results of research and valuation practice allow companies to assess the value of intellectual property rights independently. Obtaining a reliable valuation is possible only if it is properly organized.