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Identifying Tourist Requirements for Mobile AR Tourism Applications in Urban Heritage Tourism Read chapter Read first chapter

2018 | Supplement | Chapter

A Conceptual Uses & Gratification Framework on the Use of Augmented Reality Smart Glasses

Author : Philipp A. Rauschnabel

Published in: Augmented Reality and Virtual Reality

Publisher: Springer International Publishing

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Abstract

Augmented Reality (AR), the integration of virtual objects into the physical world, is about to become real. Microsoft Hololens and other devices termed as ‘augmented reality smart glasses’ (ARSG), allow its users to augment their subjective perceptions of the reality. However, not much is known about consumers react to this new form of wearable media technology. Against this background, this article reviews the scarce body of ARSG literature, supplements it with established findings from Uses & Gratification Theory (U&GT) and related research streams to propose a conceptual model. In doing so, this article enhances our understanding of AR, and ARSGs in particular, by proposing the role of existing and novel constructs to the stream of U&GT and AR research. The chapter closes with a discussion of promising avenues for future research on ARSGs and other head-mounted displays.

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previous chapter Directions for Studying User Experience with Augmented Reality in Public
next chapter Exploring the Early Adopters of Augmented Reality Smart Glasses: The Case of Microsoft HoloLens
Footnotes
1
Please note that this conceptual article is part of a project from which an empirical paper was presented at the 3rd international AR/VR conference in Manchester, UK, Feb 23, 2017. The empirical paper is currently under review in an academic journal. Although distinct, the empirical paper builds on this chapter and thus might share similarities.
 
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Metadata
Title
A Conceptual Uses & Gratification Framework on the Use of Augmented Reality Smart Glasses
Author
Philipp A. Rauschnabel
Copyright Year
2018
Book
Augmented Reality and Virtual Reality

Print ISBN: 978-3-319-64026-6

Electronic ISBN: 978-3-319-64027-3

Copyright Year: 2018

DOI
https://doi.org/10.1007/978-3-319-64027-3_15

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