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2015 | OriginalPaper | Chapter

A Game Analysis of Standardization of Aquatic Production Enterprises and Cold Chain Logistics Enterprises

Authors : Ting Gao, Wenbing Wu, Weibing Cao

Published in: LISS 2014

Publisher: Springer Berlin Heidelberg

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Abstract

By constructing game model to analysis aquaculture enterprises and logistics enterprises implement the standardization process, and analysis the Government incentive process to aquaculture enterprises and logistics companies. Pointing out aquatic transport cargo damage rate, aquaculture enterprises and logistics companies gain equilibrium value, inter-enterprise preferences, enterprise development cycle has an impact on the implementation of standardized. From the perspective of the supply chain, for the role of the government, aquaculture enterprises, logistics enterprises in the implementation of the standardization process, has put forward a number of policy recommendations.

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Literature
Bao Dai India (2007) Standardization of logistics and application of game theory. in its promotion of the implementation of the Shanghai Jiaotong University, pp 30–46
Sun S (2013) Laurel regional modern logistics standardization game analysis. Logist Technol 32(1):110–112
Na X, Wu Y (2012) Studies based on game theory to promote the logistics information sharing institutional mechanisms. Logist Transp 4(8):130–132
Metadata
Title
A Game Analysis of Standardization of Aquatic Production Enterprises and Cold Chain Logistics Enterprises
Authors
Ting Gao
Wenbing Wu
Weibing Cao
Copyright Year
2015
Publisher
Springer Berlin Heidelberg
Book
LISS 2014

Print ISBN: 978-3-662-43870-1

Electronic ISBN: 978-3-662-43871-8

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-662-43871-8_1