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2018 | OriginalPaper | Chapter

7. A Holistic Approach to the Delivery of Effective Enterprise Education

Authors : Veronica Scuotto, Alan Murray

Published in: Experiential Learning for Entrepreneurship

Publisher: Springer International Publishing

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Abstract

The significance of nurturing an entrepreneurial attitude is becoming widely recognised. Although universities are catalysts in this, business schools are struggling to help new entrepreneurs develop the skills, experience and behaviours needed to build a successful business in the twenty-first-century marketplace. Whilst some universities are more focused on theoretical frameworks, others place an emphasis on technical skills. The challenge for the enterprise researcher is to identify an effective approach to developing students’ entrepreneurial attitude and aptitude. Attempting to align academic milestones with industry expectations, this research seeks to identify the most effective combination of theory, technical skills and best teaching practices. This is empirically investigating by analysing over 600 undergraduate students undertaking the “Enterprise Creation” module at the University of the West of Scotland.

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Title: A Holistic Approach to the Delivery of Effective Enterprise Education
Authors: Veronica Scuotto
Alan Murray
Publisher: Springer International Publishing
Book: Experiential Learning for Entrepreneurship
Print ISBN: 978-3-319-90004-9

Electronic ISBN: 978-3-319-90005-6

Copyright Year: 2018
DOI: https://doi.org/10.1007/978-3-319-90005-6_7