Skip to main content
Top

2019 | OriginalPaper | Chapter

A Hybrid Approach of Recommendation via Extended Matrix Based on Collaborative Filtering with Demographics Information

Authors : Priscila Valdiviezo-Díaz, Jesus Bobadilla

Published in: Technology Trends

Publisher: Springer International Publishing

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Abstract

In view of the growth in the use of methods based on matrix factorization, this research proposes an hybrid approach of recommendation based on collaborative filtering techniques, which exploits demographic information of the user and item within the factorization process, considering an extended rating matrix in order to generate more accurate prediction. In this paper we present an approach of collaborative filtering that is at least as accurate as the biased matrix factorization models or better than them in terms of precision and recall metrics. Several experiments involving different settings of the proposed approach show predictions of improved quality when extended matrix is used. The model is evaluated on three open datasets that contain demographic information and apply metrics to measure the performance of the proposed approach. Additionally, the results are compared with the traditional bias-based factorization model. The results showed a more expressive precision and recall than the model without demographic data.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 390 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Maschinenbau + Werkstoffe




 

Jetzt Wissensvorsprung sichern!

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

Literature
2.
go back to reference Ekstrand, M.D., Riedl, J., Konstan, J.: Collaborative filtering recommender systems. Found. Trends® Hum.-Comput. Interact. 4, 81–173 (2010) Ekstrand, M.D., Riedl, J., Konstan, J.: Collaborative filtering recommender systems. Found. Trends® Hum.-Comput. Interact. 4, 81–173 (2010)
3.
go back to reference Liu, Q., Chen, E., Member, S., Xiong, H., Ding, C.H.Q., Chen, J.: Enhancing collaborative filtering by user interest expansion via personalized ranking. IEEE Trans. Syst. Man Cybern. Part B Cybern. 42(1), 218–233 (2012) Liu, Q., Chen, E., Member, S., Xiong, H., Ding, C.H.Q., Chen, J.: Enhancing collaborative filtering by user interest expansion via personalized ranking. IEEE Trans. Syst. Man Cybern. Part B Cybern. 42(1), 218–233 (2012)
4.
go back to reference Adomavicius, G., Tuzhilin, A.: Toward the next generation of recommender systems: a survey of the state-of-the-art and possible extensions. IEEE Trans. Knowl. Data Eng. 17(6), 734–749 (2005) Adomavicius, G., Tuzhilin, A.: Toward the next generation of recommender systems: a survey of the state-of-the-art and possible extensions. IEEE Trans. Knowl. Data Eng. 17(6), 734–749 (2005)
5.
go back to reference Bobadilla, J., Ortega, F., Hernando, A., Gutiérrez, A.: Recommender systems survey. Knowl.-Based Syst. 46, 109–132 (2013) Bobadilla, J., Ortega, F., Hernando, A., Gutiérrez, A.: Recommender systems survey. Knowl.-Based Syst. 46, 109–132 (2013)
7.
go back to reference Koren, Y., Bell, R., Volinsky, C.: Matrix factorization techniques for recommender systems. IEEE Comput. Soc. 42(8), 42–49 (2009) Koren, Y., Bell, R., Volinsky, C.: Matrix factorization techniques for recommender systems. IEEE Comput. Soc. 42(8), 42–49 (2009)
8.
9.
go back to reference Tiwari, S.K., Potter, H.: An approach for recommender system by combining collaborative filtering with user demographics and items genres. Int. J. Comput. Appl. 128(13), 16–24 (2015) Tiwari, S.K., Potter, H.: An approach for recommender system by combining collaborative filtering with user demographics and items genres. Int. J. Comput. Appl. 128(13), 16–24 (2015)
10.
go back to reference Kumar Bokde, D., Girase, S., Mukhopadhyay, D.: Matrix factorization model in collaborative filtering algorithms. In: 4th International Conference on Advances in Computing, Communication and Control, ICAC3 2015 (2015) Kumar Bokde, D., Girase, S., Mukhopadhyay, D.: Matrix factorization model in collaborative filtering algorithms. In: 4th International Conference on Advances in Computing, Communication and Control, ICAC3 2015 (2015)
11.
go back to reference Hong, L., Davison, B.D.: Co-Factorization machines: modeling user interests and predicting individual decisions in twitter. In: Proceedings of the Sixth ACM International Conference on Web Search and Data Mining, pp. 557–566. ACM (2013) Hong, L., Davison, B.D.: Co-Factorization machines: modeling user interests and predicting individual decisions in twitter. In: Proceedings of the Sixth ACM International Conference on Web Search and Data Mining, pp. 557–566. ACM (2013)
12.
go back to reference Wilson, J., Chaudhury, S., Lall, B.: Improving collaborative filtering based recommenders using topic modelling. In: IEEE/WIC/ACM International Joint Conferences on Web Intelligence and Intelligent Agent Technologies, pp. 340–346, August 2014 Wilson, J., Chaudhury, S., Lall, B.: Improving collaborative filtering based recommenders using topic modelling. In: IEEE/WIC/ACM International Joint Conferences on Web Intelligence and Intelligent Agent Technologies, pp. 340–346, August 2014
13.
go back to reference Koren, Y.: Factor in the neighbors. ACM Trans. Knowl. Discov. Data 4(1), 1–24 (2010) Koren, Y.: Factor in the neighbors. ACM Trans. Knowl. Discov. Data 4(1), 1–24 (2010)
14.
go back to reference Santos, E.B., Garcia, M., Goularte, R.: Evaluating the impact of demographic. IADIS Int. J. WWW/Internet 12(2), pp. 149–167 (2014) Santos, E.B., Garcia, M., Goularte, R.: Evaluating the impact of demographic. IADIS Int. J. WWW/Internet 12(2), pp. 149–167 (2014)
15.
go back to reference Di Fu, T., He, Z.: A combined collaborative filtering model for recommender system, 1(2), pp. 1–5 (2013) Di Fu, T., He, Z.: A combined collaborative filtering model for recommender system, 1(2), pp. 1–5 (2013)
16.
go back to reference Manzatog, M.G.: SVD++: supporting implicit feedback on recommender systems with metadata awareness. In: 28th Symposium on Applied Computing – SAC 2013, Coimbra, PT. ACM (2013) Manzatog, M.G.: SVD++: supporting implicit feedback on recommender systems with metadata awareness. In: 28th Symposium on Applied Computing – SAC 2013, Coimbra, PT. ACM (2013)
17.
go back to reference Schenkel, J.F.: Collaborative Filtering for Implicit Feedback system by including context. University of Oslo, Oslo (2017) Schenkel, J.F.: Collaborative Filtering for Implicit Feedback system by including context. University of Oslo, Oslo (2017)
18.
go back to reference De Campos, L.M., Fernández-Luna, J.M., Huete, J.F., Rueda-Morales, M.A.: Combining content-based and collaborative recommendations: a hybrid approach based on Bayesian networks. Int. J. Approx. Reason. 51(7), 785–799 (2010) De Campos, L.M., Fernández-Luna, J.M., Huete, J.F., Rueda-Morales, M.A.: Combining content-based and collaborative recommendations: a hybrid approach based on Bayesian networks. Int. J. Approx. Reason. 51(7), 785–799 (2010)
19.
go back to reference Seroussi, Y., Bohnert, F., Zukerman, I.: Personalised rating prediction for new users using latent factor models. In: Proceedings of the 22nd ACM Conference on Hypertext Hypermedia - HT 2011, January 2011, p. 47 (2011) Seroussi, Y., Bohnert, F., Zukerman, I.: Personalised rating prediction for new users using latent factor models. In: Proceedings of the 22nd ACM Conference on Hypertext Hypermedia - HT 2011, January 2011, p. 47 (2011)
20.
go back to reference Manzato, M.G., Domingues, M.A., Marcacini, R.M., Rezende, S.O.: Improving personalized ranking in recommender systems with topic hierarchies and implicit feedback. In: Proceedings of the international Conference on Pattern Recognition, pp. 3696–3701 (2014) Manzato, M.G., Domingues, M.A., Marcacini, R.M., Rezende, S.O.: Improving personalized ranking in recommender systems with topic hierarchies and implicit feedback. In: Proceedings of the international Conference on Pattern Recognition, pp. 3696–3701 (2014)
21.
go back to reference Kumar, B.: A novel latent factor model for recommender system. JISTEM-J. Inf. Syst. Technol. Manag. 13(3), 497–514 (2016) Kumar, B.: A novel latent factor model for recommender system. JISTEM-J. Inf. Syst. Technol. Manag. 13(3), 497–514 (2016)
22.
go back to reference Li, Y., Wang, D., He, H., Jiao, L., Xue, Y.: Mining intrinsic information by matrix factorization-based approaches for collaborative filtering in recommender systems. Neurocomputing 249(Suppl. C), 48–63 (2017) Li, Y., Wang, D., He, H., Jiao, L., Xue, Y.: Mining intrinsic information by matrix factorization-based approaches for collaborative filtering in recommender systems. Neurocomputing 249(Suppl. C), 48–63 (2017)
23.
go back to reference Baltrunas, L., Ludwig, B., Ricci, F.: Matrix factorization techniques for context aware recommendation. In: Proceedings of the Fifth ACM Conference on Recommender Systems, RecSys 2011, New York, NY, USA, pp. 301–304. ACM (2011) Baltrunas, L., Ludwig, B., Ricci, F.: Matrix factorization techniques for context aware recommendation. In: Proceedings of the Fifth ACM Conference on Recommender Systems, RecSys 2011, New York, NY, USA, pp. 301–304. ACM (2011)
24.
go back to reference Ortega, F., Hernando, A., Bobadilla, J., Kang, J.H.: Recommending items to group of users using matrix factorization based collaborative filtering. Inf. Sci. 345(Suppl. C), 313–324 (2016) Ortega, F., Hernando, A., Bobadilla, J., Kang, J.H.: Recommending items to group of users using matrix factorization based collaborative filtering. Inf. Sci. 345(Suppl. C), 313–324 (2016)
25.
go back to reference Najafabadi, M.K., Mahrin, M.N., Chuprat, S., Sarkan, H.M.: Improving the accuracy of collaborative filtering recommendations using clustering and association rules mining on implicit data. Comput. Hum. Behav. 67(Suppl. C), 113–128 (2017) Najafabadi, M.K., Mahrin, M.N., Chuprat, S., Sarkan, H.M.: Improving the accuracy of collaborative filtering recommendations using clustering and association rules mining on implicit data. Comput. Hum. Behav. 67(Suppl. C), 113–128 (2017)
26.
go back to reference Gogna, A., Majumdar, A.: Latent Factor Models for Collaborative Filtering (2017) Gogna, A., Majumdar, A.: Latent Factor Models for Collaborative Filtering (2017)
27.
go back to reference Chang, T.-M., Hsiao, W.-F.: LDA-based personalized document. In: PACIS (2013) Chang, T.-M., Hsiao, W.-F.: LDA-based personalized document. In: PACIS (2013)
28.
go back to reference Wilson, J., Chaudhury, S., Lall, B.: Improving collaborative filtering based recommenders using topic modelling. In: IEEE/WIC/ACM International Joint Conferences on Web Intelligence (WI) and Intelligent Agent Technologies (IAT), pp. 340–346 (2014) Wilson, J., Chaudhury, S., Lall, B.: Improving collaborative filtering based recommenders using topic modelling. In: IEEE/WIC/ACM International Joint Conferences on Web Intelligence (WI) and Intelligent Agent Technologies (IAT), pp. 340–346 (2014)
29.
go back to reference Xie, W., Dong, Q., Gao, H.: A probabilistic recommendation method inspired by latent Dirichlet allocation model. Math. Probl. Eng. 2014, 1–10 (2014) Xie, W., Dong, Q., Gao, H.: A probabilistic recommendation method inspired by latent Dirichlet allocation model. Math. Probl. Eng. 2014, 1–10 (2014)
30.
go back to reference Liu, Q., Chen, E., Member, S., Xiong, H., Ding, C.: Enhancing collaborative filtering by user interest expansion via personalized ranking. IEEE Trans. Syst., Man, Cybern., Part B: Cybern. 42, 218–233 (2012) Liu, Q., Chen, E., Member, S., Xiong, H., Ding, C.: Enhancing collaborative filtering by user interest expansion via personalized ranking. IEEE Trans. Syst., Man, Cybern., Part B: Cybern. 42, 218–233 (2012)
31.
go back to reference Zafari, F., Moser, I.: Modelling socially-influenced conditional preferences over feature values in recommender systems based on factorised collaborative filtering. Expert Syst. Appl. 87, 98–117 (2017) Zafari, F., Moser, I.: Modelling socially-influenced conditional preferences over feature values in recommender systems based on factorised collaborative filtering. Expert Syst. Appl. 87, 98–117 (2017)
32.
go back to reference Wang, C., Blei, D.M.: Collaborative topic modeling for recommending scientific articles. In: Proceedings of the 17th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, KDD 2011, pp. 448–456 (2011) Wang, C., Blei, D.M.: Collaborative topic modeling for recommending scientific articles. In: Proceedings of the 17th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, KDD 2011, pp. 448–456 (2011)
33.
go back to reference Herlocker, J.L., Konstan, J.A., Terveen, L.G., Riedl, J.T.: Evaluating collaborative filtering recommender systems. ACM Trans. Inf. Syst. 22(1), 5–53 (2004) Herlocker, J.L., Konstan, J.A., Terveen, L.G., Riedl, J.T.: Evaluating collaborative filtering recommender systems. ACM Trans. Inf. Syst. 22(1), 5–53 (2004)
Metadata
Title
A Hybrid Approach of Recommendation via Extended Matrix Based on Collaborative Filtering with Demographics Information
Authors
Priscila Valdiviezo-Díaz
Jesus Bobadilla
Copyright Year
2019
DOI
https://doi.org/10.1007/978-3-030-05532-5_28

Premium Partner