Skip to main content
Top

2020 | OriginalPaper | Chapter

A New Hybrid Firefly – Genetic Algorithm for the Optimal Product Line Design Problem

Authors : Konstantinos Zervoudakis, Stelios Tsafarakis, Sovatzidi Paraskevi-Panagiota

Published in: Learning and Intelligent Optimization

Publisher: Springer International Publishing

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Abstract

The optimal product line design is one of the most critical decisions for a firm to stay competitive, since it is related to the sustainability and profitability of a company. It is classified as an NP-hard problem since no algorithm can certify in polynomial time that the optimum it identifies is the overall optimum of the problem. The focus of this research is to propose a new hybrid optimization method (FAGA) combining Firefly algorithm (FA) and Genetic algorithm (GA). The proposed hybrid method is applied to the product line design problem and its performance is compared to those of previous approaches, like genetic algorithm (GA) and simulated annealing (SA), by using both actual and artificial consumer-related data preferences for specific products. The comparison results demonstrate that the proposed hybrid method is superior to both genetic algorithm and simulated annealing in terms of accuracy, efficiency and convergence speed.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 390 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Maschinenbau + Werkstoffe




 

Jetzt Wissensvorsprung sichern!

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

Literature
1.
go back to reference Kotler, P., Armstrong, G.: Principles of Marketing. Pearson/Prentice Hall, Upper Saddle River (2012) Kotler, P., Armstrong, G.: Principles of Marketing. Pearson/Prentice Hall, Upper Saddle River (2012)
2.
go back to reference Luce, R.D., Tukey, J.W.: Simultaneous conjoint measurement: a new type of fundamental measurement. J. Math. Psychol. 1, 1–27 (1964)CrossRef Luce, R.D., Tukey, J.W.: Simultaneous conjoint measurement: a new type of fundamental measurement. J. Math. Psychol. 1, 1–27 (1964)CrossRef
3.
go back to reference Papadimitriou, C.H., Steiglitz, K.: Combinatorial Optimization: Algorithms and Complexity. Prentice Hall, Upper Saddle River (1982)MATH Papadimitriou, C.H., Steiglitz, K.: Combinatorial Optimization: Algorithms and Complexity. Prentice Hall, Upper Saddle River (1982)MATH
4.
go back to reference Kohli, R., Sukumar, R.: Heuristics for product-line design using conjoint analysis. Manage. Sci. 36, 1464–1478 (1990)CrossRef Kohli, R., Sukumar, R.: Heuristics for product-line design using conjoint analysis. Manage. Sci. 36, 1464–1478 (1990)CrossRef
5.
go back to reference Nair, S.K., Thakur, L.S., Wen, K.-W.: Near optimal solutions for product line design and selection: beam search heuristics. Manage. Sci. 41, 767–785 (1995)CrossRef Nair, S.K., Thakur, L.S., Wen, K.-W.: Near optimal solutions for product line design and selection: beam search heuristics. Manage. Sci. 41, 767–785 (1995)CrossRef
6.
go back to reference Balakrishnan, P.V., Gupta, R., Jacob, V.S.: Development of hybrid genetic algorithms for product line designs. IEEE Trans. Syst. Man, Cybern. Part B Cybern. 34, 468–483 (2004)CrossRef Balakrishnan, P.V., Gupta, R., Jacob, V.S.: Development of hybrid genetic algorithms for product line designs. IEEE Trans. Syst. Man, Cybern. Part B Cybern. 34, 468–483 (2004)CrossRef
7.
go back to reference Camm, J.D., Cochran, J.J., Curry, D.J., Kannan, S.: Conjoint optimization: an exact branch-and-bound algorithm for the share-of-choice problem. Manage. Sci. 52, 435–447 (2006)CrossRef Camm, J.D., Cochran, J.J., Curry, D.J., Kannan, S.: Conjoint optimization: an exact branch-and-bound algorithm for the share-of-choice problem. Manage. Sci. 52, 435–447 (2006)CrossRef
8.
go back to reference Belloni, A., Freund, R., Selove, M., Simester, D.: Optimizing product line designs: efficient methods and comparisons. Manage. Sci. 54, 1544–1552 (2008)CrossRef Belloni, A., Freund, R., Selove, M., Simester, D.: Optimizing product line designs: efficient methods and comparisons. Manage. Sci. 54, 1544–1552 (2008)CrossRef
9.
go back to reference Tsafarakis, S., Marinakis, Y., Matsatsinis, N.: Particle swarm optimization for optimal product line design. Int. J. Res. Mark. 28, 13–22 (2011)CrossRef Tsafarakis, S., Marinakis, Y., Matsatsinis, N.: Particle swarm optimization for optimal product line design. Int. J. Res. Mark. 28, 13–22 (2011)CrossRef
10.
go back to reference Yang, X.-S.: Nature-Inspired Metaheuristic Algorithms. Luniver Press, Bristol (2008) Yang, X.-S.: Nature-Inspired Metaheuristic Algorithms. Luniver Press, Bristol (2008)
11.
go back to reference Goldberg, D.E.: Genetic Algorithms in Search, Optimization, and Machine Learning. Addison-Wesley, Reading (1989)MATH Goldberg, D.E.: Genetic Algorithms in Search, Optimization, and Machine Learning. Addison-Wesley, Reading (1989)MATH
12.
go back to reference Elkhechafi, M., Hachimi, H., Elkettani, Y.: A new hybrid firefly with genetic algorithm for global optimization. Int. J. Manag. Appl. Sci. 3, 47–51 (2017)MATH Elkhechafi, M., Hachimi, H., Elkettani, Y.: A new hybrid firefly with genetic algorithm for global optimization. Int. J. Manag. Appl. Sci. 3, 47–51 (2017)MATH
13.
go back to reference Masouleh, M.F., Kazemi, M.A.A., Alborzi, M., Eshlaghy, A.T.: Engineering, technology & applied science research. ETASR (2016) Masouleh, M.F., Kazemi, M.A.A., Alborzi, M., Eshlaghy, A.T.: Engineering, technology & applied science research. ETASR (2016)
14.
go back to reference Rahmani, A., MirHassani, S.A.: A hybrid Firefly-Genetic Algorithm for the capacitated facility location problem. Inf. Sci. (Ny) 283, 70–78 (2014)MathSciNetCrossRef Rahmani, A., MirHassani, S.A.: A hybrid Firefly-Genetic Algorithm for the capacitated facility location problem. Inf. Sci. (Ny) 283, 70–78 (2014)MathSciNetCrossRef
15.
16.
go back to reference Kohli, R., Krishnamurti, R.: Optimal product design using conjoint analysis: computational complexity and algorithms. Eur. J. Oper. Res. 40, 186–195 (1989)MathSciNetCrossRef Kohli, R., Krishnamurti, R.: Optimal product design using conjoint analysis: computational complexity and algorithms. Eur. J. Oper. Res. 40, 186–195 (1989)MathSciNetCrossRef
17.
go back to reference Toubia, O., Simester, D.I., Hauser, J.R., Dahan, E.: Fast polyhedral adaptive conjoint estimation. Mark. Sci. 22, 273–303 (2003)CrossRef Toubia, O., Simester, D.I., Hauser, J.R., Dahan, E.: Fast polyhedral adaptive conjoint estimation. Mark. Sci. 22, 273–303 (2003)CrossRef
18.
go back to reference Fisher, M.L.: The Lagrangian relaxation method for solving integer programming problems. Manage. Sci. 27, 1–18 (1981)MathSciNetCrossRef Fisher, M.L.: The Lagrangian relaxation method for solving integer programming problems. Manage. Sci. 27, 1–18 (1981)MathSciNetCrossRef
Metadata
Title
A New Hybrid Firefly – Genetic Algorithm for the Optimal Product Line Design Problem
Authors
Konstantinos Zervoudakis
Stelios Tsafarakis
Sovatzidi Paraskevi-Panagiota
Copyright Year
2020
DOI
https://doi.org/10.1007/978-3-030-38629-0_23

Premium Partner