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2017 | OriginalPaper | Chapter

1. A New Reality

Authors : Glyn Atwal, Douglas Bryson

Published in: Luxury Brands in China and India

Publisher: Palgrave Macmillan UK

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Abstract

The chapter provides a background context of the luxury markets in China and India. China and India are at crossroads and are both entering a new era of development with significant implications for both strategic and tactical marketing planning. This chapter examines the opportunities and challenges that describe the predicament facing international luxury brands in both China and India.

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We should note that approximately 70 per cent of luxury brands bought by Chinese are bought abroad or through daigou agencies, which purchase goods on behalf of a Chinese client.

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Apartments designed by the interior designer Kelly Hoppen can be viewed at www.oneshenzhenbay.com.

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Analysists at Deutsche Bank estimate that 14 per cent of Burberry’s revenue are made in mainland China (Bird 2015).

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HNWI defined as those having investable assets of US$1 million or more, excluding primary residence, collectibles, consumables and consumer durables.

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A great book is the one which generously sows plenty of question marks.

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Title: A New Reality
Authors: Glyn Atwal
Douglas Bryson
Publisher: Palgrave Macmillan UK
Book: Luxury Brands in China and India
Print ISBN: 978-1-137-54713-2

Electronic ISBN: 978-1-137-54715-6

Copyright Year: 2017
DOI: https://doi.org/10.1057/978-1-137-54715-6_1

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