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2017 | OriginalPaper | Chapter

A Pilot Study of Mining the Differences in Patterns of Customer Review Text Between US and China AppStore

Authors : Lisha Li, Liang Ma, Pei-Luen Patrick Rau, Qin Gao

Published in: Cross-Cultural Design

Publisher: Springer International Publishing

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Abstract

With the fast growing of AppStore market and the developing of techniques in opinion mining, this study was aimed to investigate the sentiment and opinions of customer reviews in both China AppStore and US AppStore, and identify the difference of key term and patterns of apps reviews among different genres and between China AppStore and US AppStore. Results showed that there were small differences in using adjective words used or expressing key opinions. The result of this study could help publisher to extract useful customer feedback from customers reviews when publishing apps in foreign countries.

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Metadata
Title
A Pilot Study of Mining the Differences in Patterns of Customer Review Text Between US and China AppStore
Authors
Lisha Li
Liang Ma
Pei-Luen Patrick Rau
Qin Gao
Copyright Year
2017
Book
Cross-Cultural Design

Print ISBN: 978-3-319-57930-6

Electronic ISBN: 978-3-319-57931-3

Copyright Year: 2017

DOI
https://doi.org/10.1007/978-3-319-57931-3_56