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Published in:
2016 | OriginalPaper | Chapter
“A promo video is simply an advertisement for a song”?
Music Video as Music Documentary
Author : Benjamin Halligan
Published in: Populäre Musikkulturen im Film
Publisher: Springer Fachmedien Wiesbaden
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The identification of groupings or waves of popular music – the naming of the shared sound, or common attitude or trait that links bands or wider tendencies in popular music – has historically fallen to journalists and cultural commentators. To splash a weekly cover story announcing or heralding, and so branding, what is suddenly new is a way of covering more than one group – useful in hooking in a potential readership and in bolstering the public profile of the writer (“the term was coined by…”).