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2020 | OriginalPaper | Chapter

ABC of Overtourism Education

Author : Monyq G. K. San Tropez

Published in: Overtourism

Publisher: Springer International Publishing

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Abstract

This chapter aims to address a gap in literature on utilising tourist education to address overtourism. It introduces the concept of overtourism education (OE): the process of increasing awareness among tourists about how their behaviours and choices could alter the sociocultural and environmental aspects of the destinations that they visit. From a destination management perspective, a proposed model of OE could serve as a comprehensive template to prevent the occurrence of common issues related to overtourism in a wide range of destinations. OE contributes a novel concept in tourism literature by combining strategies derived from educational psychology and marketing to solve overtourism.

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Title: ABC of Overtourism Education
Author: Monyq G. K. San Tropez
Publisher: Springer International Publishing
Book: Overtourism
Print ISBN: 978-3-030-42457-2

Electronic ISBN: 978-3-030-42458-9

Copyright Year: 2020
DOI: https://doi.org/10.1007/978-3-030-42458-9_16