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Published in:
2020 | OriginalPaper | Chapter
Adoption of Digital Innovation in Crop Insurance - A Data Analytics Based Benchmarking Study of Samrakshane Portal in Karnataka
Authors : Madhuchhanda Das Aundhe, Jang Bahadur Singh, N. Ramesh, M. Vimalkumar
Published in: Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation
Publisher: Springer International Publishing
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Abstract
Agriculture in India is prone to a lot of uncertainties and different types of risks. Crop insurance is a mechanism hedge against such contingencies. Though many governments in the past had introduced various crop insurance schemes, the penetration rate was shallow, and there were no private players. Thus, the current Govt introduced PMFBM, which can be a game-changer. Karnataka went a step ahead and implemented an end to end technology platform – Samrakshane - to promote and manage the crop insurance. Samrakshane, being an innovative technology platform enabling the complete automation of crop insurance adoption. The objective of this study is to understand and measure the innovation adoption impact of the crop insurance scheme. In this short paper, we present a conceptual outline of our ongoing research.