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Social Entrepreneurship and Tourism: Setting the Stage Read chapter Read first chapter

2017 | OriginalPaper | Chapter

Adventure Alternative and Moving Mountains Trust: A Hybrid Business Model for Social Entrepreneurship in Tourism

Authors : Roberto Daniele, Gavin Bate, Isabel Quezada

Published in: Social Entrepreneurship and Tourism

Publisher: Springer International Publishing

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Abstract

The purpose of this chapter is to describe a hybrid business model for social entrepreneurship in tourism through a case study of the tour operator Adventure Alternative (AA) and its sister charity Moving Mountains Trust (MM). Using the business model construct outlined in chapter “Business Models for Social Entrepreneurship in Tourism” of this book in combination with data collected by the authors over a 5 year collaboration period between Oxford Brookes University and AA and MM, the business model components for this innovative and award winning social enterprise are examined in detail. Key findings highlight the benefits of adopting a social entrepreneurship business model for tourism development particularly in the business model areas of “value networks”, “key resources” and “customer relationships”. The increased resilience of tourism companies operating within in a social entrepreneurship framework is also a key finding of this case study.

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previous chapter Social Enterprise Ecosystems: A Case Study of the Danube Delta Region of Romania
next chapter The Influence of Social Entrepreneurship in Tourism on an Arab Village in Israel
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Metadata
Title
Adventure Alternative and Moving Mountains Trust: A Hybrid Business Model for Social Entrepreneurship in Tourism
Authors
Roberto Daniele
Gavin Bate
Isabel Quezada
Copyright Year
2017
Book
Social Entrepreneurship and Tourism

Print ISBN: 978-3-319-46516-6

Electronic ISBN: 978-3-319-46518-0

Copyright Year: 2017

DOI
https://doi.org/10.1007/978-3-319-46518-0_16