Open Access 2021 | OriginalPaper | Chapter
Against the Driverless City
Author : Steven Fleming
Published in: AVENUE21. Politische und planerische Aspekte der automatisierten Mobilität
Publisher: Springer Berlin Heidelberg
It’s the first rule of marketing: don’t start with the product, start with the customer’s need. The customer seeking a drill bit, we are reminded, is really just seeking a hole.