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Published in:
2019 | OriginalPaper | Chapter
1. Aligning Business Strategies and Analytics: Bridging Between Theory and Practice
Authors : Murugan Anandarajan, Teresa D. Harrison
Published in: Aligning Business Strategies and Analytics
Publisher: Springer International Publishing
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Abstract
In this chapter, we discuss the current gap between academic training and the needs within the business community, the potential for this gap to widen, and the role joint work between academic and industry experts can play in bridging this gap. We highlight the particular case of business analytics, calling attention to the current business landscape and the need for strong training of future employees, grounded in both rigorous theoretical background and links to the practical applications. The chapter concludes by emphasizing the particular contributions of each chapter and making a case for this type of work to be among the first of many steps in creating more meaningful dialogue between higher education and business practitioners.