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A Method for Analysing Large-Scale UGC Data for Tourism: Application to the Case of Catalonia Read chapter Read first chapter

2015 | OriginalPaper | Chapter

An Analysis of Consumer Search Patterns in the German Airline Market Using Panel Data

Authors : Christopher P. Holland, Julia A. Jacobs, Stefan Klein

Published in: Information and Communication Technologies in Tourism 2015

Publisher: Springer International Publishing

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Abstract

Consumer search patterns in the airline industry are analysed using online panel data from ComScore, a world leader in the provision of consumer analytics data based on its worldwide panel of two million users. The search process is modelled in terms of direct research with the airline websites and the use of online travel agents. It is shown that 40 % of the German online population only conduct direct research, 35 % only use an online travel agent, and that 25 % use a combination of both methods. The online consideration set based on direct research is 2.58. The interaction effect from using a combination of direct research and online travel agents is analysed using set theory. It is shown that the use of an online travel agent increases the propensity to conduct more direct research.

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previous chapter Information Gathering by Ubiquitous Services for CRM in Tourism Destinations: An Explorative Study from Sweden
next chapter Behaviour of Virtual Visitor Based on E-Shop and DMO Websites: A Comparative Study by Means of Data Mining Techniques
Footnotes
1
Airline capacity on any single connection is fixed in the short term given numerous constraints of fleet management in a complex network.
 
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Metadata
Title
An Analysis of Consumer Search Patterns in the German Airline Market Using Panel Data
Authors
Christopher P. Holland
Julia A. Jacobs
Stefan Klein
Copyright Year
2015
Book
Information and Communication Technologies in Tourism 2015

Print ISBN: 978-3-319-14342-2

Electronic ISBN: 978-3-319-14343-9

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-14343-9_7

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