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2017 | OriginalPaper | Chapter

An Analysis of Sales Promotion ‘Discount’ Using Game Refinement Measurement

Authors : Long Zuo, Hiroyuki Iida

Published in: Entertainment Computing – ICEC 2017

Publisher: Springer International Publishing

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Abstract

This paper explores a promising rate of discount as sales promotion, whereas game refinement measurement is employed for the assessment. Computer simulation was performed to collect data for the analysis, and real data from well known companies such as Amazon JP was used. The results indicate that a reasonable discount zone from the customer’s point of view is ranged from 49% to 64% off.

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Literature
1.
Sadrian, A., Yoon, Y.: Business volume discount: a new perspective on discount pricing strategy. Int. J. Purch. Mater. Manag. 28(2), 43–46 (1992)
2.
Iida, H., Takeshita, N., Yoshimura, J.: A metric for entertainment of boardgames: its implication for evolution of chess variants. In: Nakatsu, R., Hoshino, J. (eds.) Entertainment Computing. ITIFIP, vol. 112, pp. 65–72. Springer, Boston, MA (2003). doi:10.​1007/​978-0-387-35660-0_​8 CrossRef
3.
Sutiono, A.P., Ramadan, R., Jarukasetporn, P., Takeuchi, J., Purwarianti, A., Iida, H.: A mathematical model of game refinement and its applications to sports games. EAI Endorsed Trans. Creat. Technol. 2(5), 1–7 (2015)
4.
Dada, M., Srikanth, K.N.: Pricing policies for quantity discounts. Manage. Sci. 33(10), 1247–1252 (1987)CrossRef
5.
Metadata
Title
An Analysis of Sales Promotion ‘Discount’ Using Game Refinement Measurement
Authors
Long Zuo
Hiroyuki Iida
Copyright Year
2017
Book
Entertainment Computing – ICEC 2017

Print ISBN: 978-3-319-66714-0

Electronic ISBN: 978-3-319-66715-7

Copyright Year: 2017

DOI
https://doi.org/10.1007/978-3-319-66715-7_69

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