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Published in:
2012 | OriginalPaper | Chapter
An Approach for Smart Artifacts for Mobile Advertising
Author : Upkar Varshney
Published in: Design Science Research in Information Systems. Advances in Theory and Practice
Publisher: Springer Berlin Heidelberg
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Mobile applications and services have received significant attention among researchers, developers, wireless carriers, and content providers. Many of these applications, such as Google Latitude and Find My Friends, use location-based information from GPS or wireless networks to support location-awareness. For mobile advertising, location information is certainly important, however deriving and utilizing user’s dynamic context can significantly improve the effectiveness of advertisements. In this "research-in-progress" paper, we present a design-science method for building artifacts for context-aware mobile applications. The method supports sensing, processing and deriving the most current context based on both live and stored information including current activities, location, and user profile. Several important research issues are also presented.