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2016 | OriginalPaper | Chapter

8. An Archie Comic?

Authors : Bart Beaty, Benjamin Woo

Published in: The Greatest Comic Book of All Time

Publisher: Palgrave Macmillan US

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Abstract

This chapter looks at Archie comics to understand the ways that the history of popular comics—and, in particular, comics for young children—have been written out of the history of the form. Archie Comics are used as a stand-in for an entire history of disposable comics that were popular in their time, but which no longer circulate widely. The chapter considers the historical misunderstandings that have been allowed to enter comics studies by scholars who dismiss the material that dominated the newsstand in earlier decades.

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With the notable exception of Bart Beaty’s recent Twelve-Cent Archie (New Brunswick, NJ: Rutgers University Press, 2015).

Notably, the company launched a failed Kickstarter campaign in 2015 to provide financing for the release of several new titles.

Stephen King. “The Importance of Being Archie,” Archie Americana Series: The Best of the Forties (Archie Comics, 1991).

Daniel J. Boorstin, The Image: A Guide to Pseudo-Events in America, 50th anniversary edition (New York: Vintage, 2012).

Archie #665, the second to last issue before the title was rebooted, sold an estimated 3665 copies in the direct market, indicating how successful the reboot was, at least in the immediate short term.

Title: An Archie Comic?
Authors: Bart Beaty
Benjamin Woo
Publisher: Palgrave Macmillan US
Book: The Greatest Comic Book of All Time
Print ISBN: 978-1-137-56196-1

Electronic ISBN: 978-1-137-53162-9

Copyright Year: 2016
DOI: https://doi.org/10.1057/978-1-137-53162-9_8