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2010 | OriginalPaper | Chapter

An Athlete’s Foot Master Franchisee in China

Author : Ilan Alon

Published in: Franchising Globally

Publisher: Palgrave Macmillan UK

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One day in late 2001, Rick Wang, the managing director of RetailCo Inc., the master franchisee for The Athlete’s Foot in China, was reviewing the most recent sales report of his company. He found that the sales volume had declined precipitously over the past six months, down almost one-third from what it had been only one year ago. Inevitably, Rick was concerned.

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Metadata
Title
An Athlete’s Foot Master Franchisee in China
Author
Ilan Alon
Copyright Year
2010
Publisher
Palgrave Macmillan UK
Book
Franchising Globally

Print ISBN: 978-1-349-31544-4

Electronic ISBN: 978-0-230-28985-7

Copyright Year: 2010

DOI
https://doi.org/10.1057/9780230289857_13