2010 | OriginalPaper | Chapter
An Economic Model of International Joint Venture Strategy
Authors : Peter J. Buckley, Mark Casson
Published in: The Multinational Enterprise Revisited
Publisher: Palgrave Macmillan UK
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Over the last 20 years the application of economic theory to international business studies has sharpened the analysis of key issues. Economists aim to ask the right questions and to answer these questions in a rigorous way. This means making their assumptions explicit, for a start. The set of strategies available to the firms that they are studying is clearly specified, and the details of each strategy are spelt out.