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2021 | OriginalPaper | Chapter

An Empirical Analysis on Customer Satisfaction in Takaful Products

Authors : Farah Hanan Muhamad, Mohd Zulkifli Muhammad, Noorshella Che Nawi, Norfazlirda Hairani, Wan Arif Wan Ahmad

Published in: The Importance of New Technologies and Entrepreneurship in Business Development: In The Context of Economic Diversity in Developing Countries

Publisher: Springer International Publishing

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Abstract

Alongside its growing potential in Islamic banking, Malaysia is set to become a hub for takaful in the Asia region. The takaful industry in Malaysian market is placed in the top three in the world. The study aimed to explore whether technology, product offered, and consultancy have a significant relationship to customer satisfaction who have purchased takaful products. The study had utilized a survey approach and took a sample of 150 respondents among the community in Kelantan. The results indicated that products offered and consultancy have a strong positive relationship with customer satisfaction while technology had shown a moderate positive relationship with customer satisfaction.

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Title: An Empirical Analysis on Customer Satisfaction in Takaful Products
Authors: Farah Hanan Muhamad
Mohd Zulkifli Muhammad
Noorshella Che Nawi
Norfazlirda Hairani
Wan Arif Wan Ahmad
Publisher: Springer International Publishing
Book: The Importance of New Technologies and Entrepreneurship in Business Development: In The Context of Economic Diversity in Developing Countries
Print ISBN: 978-3-030-69220-9

Electronic ISBN: 978-3-030-69221-6

Copyright Year: 2021
DOI: https://doi.org/10.1007/978-3-030-69221-6_36

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