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Published in:
2021 | OriginalPaper | Chapter
23. An Entrepreneurial Approach to Designing Innovation Space
Author : Jamshid Alamuti
Published in: Creating Innovation Spaces
Publisher: Springer International Publishing
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Abstract
When the word “Innovation” is used in a business context, it is quickly connected to a process; a pattern and a set of measures and activities to inject innovative approaches into a business model to boost product and service development. Such processes usually demand an ideal environment and a set of preconditions or requirements to be in place for innovation to be effective.
This chapter explores how innovation goes beyond process and space and that it becomes more of a characteristic, an attitude, a culture and almost a natural human desire. It is therefore that what we call an “innovation space,” is potentially just a minor part of the puzzle that often makes us overlook the real priorities and point of focus.