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Published in:
2020 | OriginalPaper | Chapter
An Evaluation Model of Commercial Ring Designs from Cognitive and Emotional Aspects Based on the Quantification Theory I
Authors : Ting Liu, Jian Shi
Published in: HCI International 2020 - Posters
Publisher: Springer International Publishing
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Abstract
To better cater to aesthetic and emotional needs of contemporary customers, measurement of their subtle and sentimental evaluation and prediction of their perceptual values of commercial jewelries are of growing importance. Rings account for a great majority of jewelry sales. It is representative to research on the relationship between ring design and customers’ perception. The ring form is decomposed into 4 items under morphological analysis. Three bipolar perceptive criteria are identified based on Kansei theory and through literature study and KJ method. 15 samples are selected via manual selecting and cluster analysis. Lastly, an evaluation model based on quantification theory I to predict consumers’ sentimental evaluation of commercial rings is introduced. In this way, user’s subtle cognition and attitude of a ring can be quantified and predicted. Designers can identify dominant design factors and improve their design more efficiently.