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An Examination of the Effect of the Contextual UI Design Quality of Mobile Shopping Applications on the Loyalty of Users to the Applications Read chapter Read first chapter

2018 | OriginalPaper | Chapter

An Improved Trust Model Based on Time Effect

Authors : Zhichao Yin, Hui Zhang, Chunyong Yin, Jin Wang

Published in: Advances in Computer Science and Ubiquitous Computing

Publisher: Springer Singapore

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Abstract

Trust model is a very important model in social networking and recommendation technology. The trust relationship between the users can reflect the relation in the real life in a better performance than the similarity, but this kind of trust model lose sight of the importance of time effect, so this article pay attention to the research on time effect in trust model and proposed an improved trust model based on time effect. At last we choose appropriate data set to prove the superiority of the proposed improved trust model.

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Metadata
Title
An Improved Trust Model Based on Time Effect
Authors
Zhichao Yin
Hui Zhang
Chunyong Yin
Jin Wang
Copyright Year
2018
Publisher
Springer Singapore
Book
Advances in Computer Science and Ubiquitous Computing

Print ISBN: 978-981-10-7604-6

Electronic ISBN: 978-981-10-7605-3

Copyright Year: 2018

DOI
https://doi.org/10.1007/978-981-10-7605-3_62